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Ursa Major Golden Hour Recovery Cream

Fail

Demand is soft, at -23.5% this quarter, so Ursa Major Golden Hour Recovery Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$57K/yr40K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
65%top-5 click share · 9 brands · 10 sellers

Flapen Score

Ursa Major Golden Hour Recovery Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Ursa Major Golden Hour Recovery Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ursa Major Golden Hour Recovery Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Ursa Major Golden Hour Recovery Cream 40K times last year and spent an estimated $57K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
4.3%
Market size, estimated
$57Ka year
Peak month
April4.2× the quietest month
Top search term
bison tallow16K searches a year

02 · Price

A sale here is worth $33.11.

Listings sell for $33.11 on average, from $19.81 to $105.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.11 that is $0 to $3K a year per listing.

Average price
$33.11inside the $15 to $100 sweet spot
Price range
$19.81–$105.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,288 within Face Moisturizers. It carries 1,366 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#1,288in Face Moisturizers
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,366per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Ursa Major Golden Hour Recovery Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Brand 156%
  • Brand 212%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Ursa Major Golden Hour Recovery Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top Ursa Major Golden Hour Recovery Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bison tallow16K/yr
  • grazly bison tallow13K/yr
  • bison tallow for skin6K/yr
  • buffalo tallow2K/yr
  • grazly beef tallow2K/yr

Reviews and returns

What reviews say buyers love and hate about Ursa Major Golden Hour Recovery Cream

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
0.8%of orders come back
“Funky smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ursa Major Golden Hour Recovery Cream questions

Answered from the same tracked data.