urea stick
Skip itPrices mostly outside the sweet spot ($5.59–$14.13) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,879.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 119K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$5.59–$14.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, urea stick is a $102K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
urea stick market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- $121K–$145K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
12
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- QJCWXIAOX56%
- OUKEYA16%
- Dr. Scholl's11%
- flasture10%
- YAFUSIPE4%
- FANSHI3%
Demand
Weekly Amazon search volume, last 28 weeks — +0.8% search growth over the last 90 days.Top urea stick search terms
- urea stick26K/yr
- urea foot stick26K/yr
- urea stick for feet14K/yr
- 60% urea foot care stick12K/yr
- foot care stick9K/yr
- urea foot cream stick6K/yr
- elaimei urea foot care stick4K/yr
- nature conc foot care3K/yr
- urea cream stick6K/yr
- urea foot care stick4K/yr
Top urea stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz
QJCWXIAOX$8.614.4★1,038 rev
Dr. Scholls Severe Cracked Heel Repair Restoring Balm 2.5oz with 25% Urea for Dry Cracked Feet Heals and Moisturizes for Healthy Feet
Dr. Scholl's$6.594.4★26,979 rev
60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)
flasture$14.134.6★443 rev
OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz
OUKEYA$7.674.6★2,588 rev
2Pack 60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener
QJCWXIAOX$13.154.5★281 rev
Newest
by launch date
OUKEYA 60% Urea Stick with 2% Salicylic Acid Maximum Strength Urea Cream 60 Percent for Feet Exfoliating Moisturizer for Dry Cracked Heels Hands Knees - 1.41oz
OUKEYA$9.742,588 rev
YAFUSIPE 60% Urea Cream Stick plus 2% Salicylic Acid Foot Callus Remover - Urea Cream 60% for Feet Cracked Skin Dry Cracked Feet & Hands Moisturizer Foot Care Balm 1.4oz
YAFUSIPE$5.59212 rev
OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz
OUKEYA$7.672,588 rev
60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)
flasture$14.13443 rev
FANSHI 2 PCS Urea Stick 60% High Potency Foot Care Urea Stick for Deeply Moisturizing & Fast Absorbing Exfoliation for Dry Cracked Heels & Thickened Skin
FANSHI$12.71254 rev
Trending
90-day click momentumOUKEYA 60% Urea Stick with 2% Salicylic Acid Maximum Strength Urea Cream 60 Percent for Feet Exfoliating Moisturizer for Dry Cracked Heels Hands Knees - 1.41oz
OUKEYA$9.744.6★
YAFUSIPE 60% Urea Cream Stick plus 2% Salicylic Acid Foot Callus Remover - Urea Cream 60% for Feet Cracked Skin Dry Cracked Feet & Hands Moisturizer Foot Care Balm 1.4oz
YAFUSIPE$5.594.4★
OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz
OUKEYA$7.674.6★
60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)
flasture$14.134.6★
2Pack 60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener
QJCWXIAOX$13.154.5★
What buyers say about urea stick
What buyers praise and complain about, mined from review topics.What buyers love
“Very moisturizing”
“So Soft”
“it does work”
“A very effective product”
“Mess free application”
“Easy to use”
“Nice scent”
“Well worth it”
“does exactly what it claims”
“Easily absorbed”
What buyers complain about
“and my feet are very dry”
“but wasn't having good results”
“too small”
“I dont love the smell”
“Saw no improvement after a week”
“Made feet itch”
“But the softness wears off”
“Broken balm stick”
“Expensive for the size”
“Application method is terrible”
Top return reasons
Common questions
- Is urea stick profitable to sell on Amazon United States?
- The niche generates $102K/yr across 9 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the urea stick niche?
- 6 brands and 12 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in urea stick?
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Size-Overall. The return rate is 0.4%.
- What does it cost to enter the urea stick niche?
- Listings span $5.59–$14.13; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 3,879 reviews — the moat a new listing must climb.