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Urea Nail Gel

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -3.3% this quarter, so Urea Nail Gel is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$149K/yr66K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
70%top-5 click share · 10 brands · 45 sellers

Flapen Score

Urea Nail Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Urea Nail Gel is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urea Nail Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Urea Nail Gel 66K times last year and spent an estimated $149K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
8.4%
Market size, estimated
$149Ka year
Peak month
June2.0× the quietest month
Top search term
urea nail gel18K searches a year

02 · Price

A sale here is worth $26.81.

Listings sell for $26.81 on average, from $15.60 to $54.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.81 that is $7K to $13K a year per listing.

Average price
$26.81inside the $15 to $100 sweet spot
Price range
$15.60–$54.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #256 within Nail Polish. It carries 2,550 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#256in Nail Polish
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
2,550per listing
Listings tracked
15

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Urea Nail Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

45

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • Brand 136%
  • Brand 220%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 10%)

Demand

Urea Nail Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Urea Nail Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urea nail gel18K/yr
  • kera nail gel9K/yr
  • urea nail gel for toenails7K/yr
  • urea gel for toenails7K/yr
  • kera nail gel urea 47 percent5K/yr
  • urea toenail4K/yr
  • urea gel for nails4K/yr
  • urea nail gel 50 percent for toe nail3K/yr
  • urea nail gel 40 percent for toe nail3K/yr
  • urea 40 nail gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Urea Nail Gel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“No results here”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Urea Nail Gel questions

Answered from the same tracked data.