Urea Lotion

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $808K a year.

Searches, last 12 months

545K

Growth, 90 days vs prior 90

+25.2%

Conversion, latest week

6.9%

Market size, estimated

$808Ka year

Peak month

June2.8× the quietest month

Top search term

eucerin urea repair110K searches a year

Listings sell for $21.45 on average, from $12.32 to $41.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $21.45 that is $54K to $64K a year per listing.

Average price

$21.45inside the $15 to $100 sweet spot

Price range

$12.32–$41.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$54K–$64K

Returns

0.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Lotions. It carries 14,849 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#255in Lotions

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

14,849per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months