urea hand cream
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Price range
Okay$7.14–$22.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 70K searches
Review moat
Bad7,048.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, urea hand cream is a $95K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
urea hand cream market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $79K–$106K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
76
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
12%
- OUKEYA48%
- Eucerin17%
- La Roche-Posay8%
- RUGBY LABORATORIES6%
- Ebanel5%
- CeraVe4%
- Open — no brand owns it (6 brands, 12%)
Demand
Weekly Amazon search volume, last 23 weeks — -12.2% search growth over the last 90 days.Top urea hand cream search terms
- urea hand cream33K/yr
- oukeya urea cream 40 percent14K/yr
- urea cream for hands6K/yr
- oukeya5K/yr
- hand cream with urea4K/yr
- urea hand cream for dry cracked hands4K/yr
- oukeya urea cream3K/yr
Top urea hand cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUKEYA Urea Cream 40 Percent Foot & Hand Cream for Dry Cracked Urea Lotion for Feet Maximum Strength
OUKEYA$12.634.6★9,970 rev
OUKEYA Urea Cream 40 Percent Tube 3 Oz Foot & Hand Cream for Dry Cracked 40 per Urea Lotion for Feet Maximum Strength
OUKEYA$8.524.6★611 rev
Eucerin Dry Skin Intensive Hand Cream - 5% Urea 75ml
Eucerin$15.154.6★3,824 rev
OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
OUKEYA$13.494.6★2,588 rev
Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)
RUGBY LABORATORIES$9.934.5★3,067 rev
Newest
by launch date
OUKEYA Urea Cream 40 Percent with 3% Niacinamide Intensive Moisturizer for Extremely Dry Chapped Rough Skin on Hands Feet Elbows & Knees Deep Hydration & Evens Skin Tone 5.29oz
OUKEYA$15.6254 rev
Misoour 25% Urea Hand Cream for Feet with 2% Salicylic Acid & 5% AHA+Aloe Vera Urea Foot Cream for Dry Cracked Hands Heels and Feet Moisturizer and Repair for Rough Skin
Misoour$18.4562 rev
OUKEYA Urea Cream 40 Percent for Feet Maximum Strength Moisturizer Intensive Hydrating Foot Cream for Dry Cracked Skin Softens Rough Heels Knees & Elbows 5.29 oz
OUKEYA$12.97107 rev
Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g
Clyecfra$14.201,458 rev
OKeeffes Working Hands Intense Renewal Hand Cream with Urea 3 oz Tube (Pack of 1) Softens & Smooths Extremely Dry Callused Hands
O'Keeffe's$10.50804 rev
Trending
90-day click momentumOKeeffes Working Hands Intense Renewal Hand Cream with Urea 3 oz Tube (Pack of 1) Softens & Smooths Extremely Dry Callused Hands
O'Keeffe's$10.504.6★
OUKEYA Urea Cream 40 Percent with 3% Niacinamide Intensive Moisturizer for Extremely Dry Chapped Rough Skin on Hands Feet Elbows & Knees Deep Hydration & Evens Skin Tone 5.29oz
OUKEYA$15.624.3★
OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
OUKEYA$13.494.6★
Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)
RUGBY LABORATORIES$9.934.5★
Eucerin Dry Skin Intensive Hand Cream - 5% Urea 75ml
Eucerin$15.154.6★
What buyers say about urea hand cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great for dry heels”
“Goes on smooth”
“Excellent product”
“It works well”
“Great for dry skin”
“For the price”
“Rapidly absorbed”
“Smells fresh”
“As advertised”
“with consistent use, Ive noticed improvement”
What buyers complain about
“Not moisturizing”
“Feels a tad sticky”
“Slight smell”
“No results”
“Expensive”
“Too thick”
“Irritated my skin”
“The texture is very chalky”
“Done kind of residue”
“really do not think it has done anything for my skin”
Top return reasons
Common questions
- Is urea hand cream profitable to sell on Amazon United States?
- The niche generates $95K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the urea hand cream niche?
- 12 brands and 76 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in urea hand cream?
- Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Smell. The return rate is 0.6%.
- What does it cost to enter the urea hand cream niche?
- Listings span $7.14–$22.14; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 7,048 reviews — the moat a new listing must climb.