- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $91K/yr35K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 15 sellers
Flapen Score
Urea Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Urea Gel is stronger. Inside it, weaker.
Market
The Urea Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Urea Gel 35K times last year and spent an estimated $91K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $91Ka year
- Top search term
- urea gel19K searches a year
02 · Price
A sale here is worth $24.57.
Listings sell for $24.57 on average, from $9.64 to $54.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.57 that is $2K to $6K a year per listing.
- Average price
- $24.57inside the $15 to $100 sweet spot
- Price range
- $9.64–$54.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #402 within Foot & Hand Care. It carries 4,145 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #402in Foot & Hand Care
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 4,145per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Urea Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Urea Gel 42 Percent For Feet Maximum Strength Softens Cracked Heel Calluses & Thick Toenails
- Price
- $15.60
- Rating
- 4.3/5
- Reviews
- 5,664
- Age
- 6y ago

Kera 42 Cream 42% Urea Professional
- Price
- $54.60
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 3y ago

Cream 42% Urea Professional by Kera
- Price
- $54.16
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

Kera 42 Urea Cream 42% Professional Foot Moisturizer for Dry Cracked Skin Calluses & Rough Heels
- Price
- $53.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3y ago

Urea 50% Nail Gel - Softens Cracked Heel Calluses & Thick Toenails - Repairs Damaged Yellow Discolored Nails Highly Effective & Quick-Dry Fingernails & Toenail Treatment
- Price
- $27.40
- Rating
- 4.2/5
- Reviews
- 1,749
- Age
- 6y ago
Trending
estimated 90-day click momentum
Kera 42 Urea Cream 42% Professional Foot Moisturizer for Dry Cracked Skin Calluses & Rough Heels
- Price
- $53.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3y ago

OUKEYA Urea Cream 42 Percent with 2% Salicylic Acid 3 Oz Foot & Hand Cream for Dry Cracked Heels Deep Moisturizing & Softening Keratin Feet Cream Nourishing Skin Care Lotion for Rough Dry Areas
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago

Cream 42% Urea Professional by Kera
- Price
- $54.16
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
- Price
- $15.70
- Rating
- 4.3/5
- Reviews
- 28,725
- Age
- 6y ago

OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
- Price
- $13.49
- Rating
- 4.6/5
- Reviews
- 2,588
- Age
- 2y ago
Newest
by launch date
Cream 42% Urea Professional by Kera
- Price
- $54.16
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 10mo ago

42% Urea Cream for Dry & Cracked Skin - Foot & Hand Cream with 2% Salicylic Acid 5% Vitamin E Tea Tree Oil Aloe Vera Shea Butter - Moisturizer & Skin Repair Cream for Feet Maximum Strength
- Price
- $9.97
- Rating
- 4.6/5
- Reviews
- 438
- Age
- 1y ago

Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g
- Price
- $14.20
- Rating
- 4.5/5
- Reviews
- 1,458
- Age
- 1y ago

OUKEYA Urea Cream 42 Percent with 2% Salicylic Acid 3 Oz Foot & Hand Cream for Dry Cracked Heels Deep Moisturizing & Softening Keratin Feet Cream Nourishing Skin Care Lotion for Rough Dry Areas
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago

OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz
- Price
- $13.49
- Rating
- 4.6/5
- Reviews
- 2,588
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
15
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
4%
- Generic40%
- GILDEN TREE33%
- OUKEYA9%
- Scientific Solutions Global7%
- Ellocy4%
- Ebanel3%
- Open — no brand owns it (2 brands, 4%)
Demand
Urea Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Urea Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- urea gel19K/yr
- kera 42 cream urea 425K/yr
- kera-42 foot cream urea 42 medical strength3K/yr
- kera 423K/yr
- kera-42 cream3K/yr
- kera 42 foot cream2K/yr
- urea gel 42 percent for feet1K/yr
Reviews and returns
What reviews say buyers love and hate about Urea Gel
We read the reviews and the return reasons for every product selling here.
“Like other folks who purchased recently the product I received was INCREDIBLY sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urea Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









