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Urea Gel

Fail

The top 5 brands take 93% of clicks, so Urea Gel is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$91K/yr35K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
78%top-5 click share · 8 brands · 15 sellers

Flapen Score

Urea Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Urea Gel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urea Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Urea Gel 35K times last year and spent an estimated $91K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
10.5%
Market size, estimated
$91Ka year
Top search term
urea gel19K searches a year

02 · Price

A sale here is worth $24.57.

Listings sell for $24.57 on average, from $9.64 to $54.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.57 that is $2K to $6K a year per listing.

Average price
$24.57inside the $15 to $100 sweet spot
Price range
$9.64–$54.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #402 within Foot & Hand Care. It carries 4,145 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#402in Foot & Hand Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,145per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Urea Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Brand 140%
  • Brand 233%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Urea Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Urea Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urea gel19K/yr
  • kera 42 cream urea 425K/yr
  • kera-42 foot cream urea 42 medical strength3K/yr
  • kera 423K/yr
  • kera-42 cream3K/yr
  • kera 42 foot cream2K/yr
  • urea gel 42 percent for feet1K/yr

Reviews and returns

What reviews say buyers love and hate about Urea Gel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Like other folks who purchased recently the product I received was INCREDIBLY sticky”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Urea Gel questions

Answered from the same tracked data.