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Urea Face Cream

Fail

The top 5 brands take 94% of clicks, so Urea Face Cream is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$131K/yr148K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
65%top-5 click share · 8 brands · 15 sellers

Flapen Score

Urea Face Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Urea Face Cream is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urea Face Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Urea Face Cream 148K times last year and spent an estimated $131K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
4.1%
Market size, estimated
$131Ka year
Peak month
March1.9× the quietest month
Top search term
zeroid70K searches a year

02 · Price

A sale here is worth $21.60.

Listings sell for $21.60 on average, from $10.04 to $39.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.60 that is $2K to $5K a year per listing.

Average price
$21.60inside the $15 to $100 sweet spot
Price range
$10.04–$39.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,168 within Face Moisturizers. It carries 998 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#1,168in Face Moisturizers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
998per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Urea Face Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Brand 175%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Urea Face Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Urea Face Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zeroid70K/yr
  • urea face cream27K/yr
  • urea cream for face14K/yr
  • urea face moisturizer9K/yr
  • urea face6K/yr
  • zeroid moisturizer3K/yr
  • urea for face5K/yr
  • zeroid cream4K/yr
  • urea cream face4K/yr
  • urea 5%4K/yr

Reviews and returns

What reviews say buyers love and hate about Urea Face Cream

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Allergies”
0.8%of orders come back
“itchy skin on my face”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Urea Face Cream questions

Answered from the same tracked data.