urea face cream
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.60avg listing price — sweet spot $15–$100
Price range
Great$10.04–$39.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good998.35avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 148K searches
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, urea face cream is a $131K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
urea face cream market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $130K–$173K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #1,168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 3.0%
- Avg brand age
- 59 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- ZEROID75%
- CeraVe7%
- JUMISO5%
- La Roche-Posay4%
- The INKEY List3%
- UREA LABS2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Feb, Mar, Dec · busiest ÷ quietest = 1.9×
Top urea face cream search terms
- zeroid70K/yr
- urea face cream27K/yr
- urea cream for face14K/yr
- urea face moisturizer9K/yr
- urea face6K/yr
- zeroid moisturizer3K/yr
- urea for face5K/yr
- zeroid cream4K/yr
- urea cream face4K/yr
- urea 5%4K/yr
Top urea face cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZEROID Intensive Cream 2.7 fl oz (80ml)
ZEROID$20.254.4★308 rev
ZEROID Soothing Cream 2.7 fl oz (80ml)
ZEROID$22.764.5★394 rev
ZEROID Richenic Cream with Urea 5% 2.0 fl oz (60ml)
ZEROID$18.614.4★341 rev
JUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz
JUMISO$16.674.7★45 rev
ZEROID Pimprove Moisturizer Cream 3.4 fl oz (100ml)
ZEROID$26.064.5★141 rev
Newest
by launch dateJUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz
JUMISO$16.6745 rev
Prequel Reactive Skin Solutions - Soothing Hydrating Face Moisturizer for Sensitive Skin. Barrier Support Cream with 5% Ectoin Urea and Allantoin for Extreme Dryness Calming and Renewal
Prequel$23.90162 rev
APLB Urea Hyaluronic Acid Facial Cream | UREA HYALU CEN 30.8% 1.86 FL.OZ/Korean Skincare Deep hydration & Soothing Dry skin Wrinkle care Revitalize for gentle and improve skin texture
APLB$14.8513 rev
CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 8oz
CeraVe$14.814,445 rev
La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
La Roche-Posay$22.143,295 rev
Trending
90-day click momentumJUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz
JUMISO$16.674.7★
ZEROID Intensive Cream 2.7 fl oz (80ml)
ZEROID$20.254.4★
ZEROID Foaming Cleanser 8.1 fl oz (240ml)
ZEROID$17.964.5★
APLB Urea Hyaluronic Acid Facial Cream | UREA HYALU CEN 30.8% 1.86 FL.OZ/Korean Skincare Deep hydration & Soothing Dry skin Wrinkle care Revitalize for gentle and improve skin texture
APLB$14.854.1★
ZEROID Pimprove Moisturizer Cream 3.4 fl oz (100ml)
ZEROID$26.064.5★
What buyers say about urea face cream
What buyers praise and complain about, mined from review topics.What buyers love
“does moisturize”
“Great for dry skin”
“Decent lotion”
“Makes my skin so soft”
“absorbs beautifully”
“works well with sensitive skin”
“it has not caused any irritation at all”
“it is incredibly affordable”
“This product Finally was what gave her skin some relief, calmed the pain and inflammation, nearly stopped the breakouts and is allowing her skin to heal up”
“Works as stated”
What buyers complain about
“itchy skin on my face”
“Hasn't helped my dry skin”
“Very sticky to the touch”
“Not fragrance free”
“has dry skin”
“Overpriced”
“It does not work”
“Consistence is on the thicker side”
“It's my fault for not checking the size more closely”
“It leaves a film on my skin that rolls up”
Top return reasons
Common questions
- Is urea face cream profitable to sell on Amazon United States?
- The niche generates $131K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the urea face cream niche?
- 8 brands and 15 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in urea face cream?
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Adhesion/Stickiness. The return rate is 0.8%.
- When does demand for urea face cream peak?
- Demand peaks in Feb–Mar–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the urea face cream niche?
- Listings span $10.04–$39.82; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.