Urea Face Cream
FailThe top 5 brands take 94% of clicks, so Urea Face Cream is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $131K/yr148K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 15 sellers
Flapen Score
Urea Face Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Urea Face Cream is stronger. Inside it, weaker.
Market
The Urea Face Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Urea Face Cream 148K times last year and spent an estimated $131K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $131Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- zeroid70K searches a year
02 · Price
A sale here is worth $21.60.
Listings sell for $21.60 on average, from $10.04 to $39.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.60 that is $2K to $5K a year per listing.
- Average price
- $21.60inside the $15 to $100 sweet spot
- Price range
- $10.04–$39.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,168 within Face Moisturizers. It carries 998 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #1,168in Face Moisturizers
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 998per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Urea Face Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZEROID Intensive Cream 2.7 fl oz (80ml)
- Price
- $20.25
- Rating
- 4.4/5
- Reviews
- 308
- Age
- 8y ago

ZEROID Soothing Cream 2.7 fl oz (80ml)
- Price
- $22.76
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 9y ago

ZEROID Richenic Cream with Urea 5% 2.0 fl oz (60ml)
- Price
- $18.61
- Rating
- 4.4/5
- Reviews
- 341
- Age
- 7y ago

JUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 5mo ago

ZEROID Pimprove Moisturizer Cream 3.4 fl oz (100ml)
- Price
- $26.06
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 6y ago
Trending
estimated 90-day click momentum
JUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 5mo ago

ZEROID Intensive Cream 2.7 fl oz (80ml)
- Price
- $20.25
- Rating
- 4.4/5
- Reviews
- 308
- Age
- 8y ago

ZEROID Foaming Cleanser 8.1 fl oz (240ml)
- Price
- $17.96
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 3y ago

APLB Urea Hyaluronic Acid Facial Cream | UREA HYALU CEN 30.8% 1.86 FL.OZ/Korean Skincare Deep hydration & Soothing Dry skin Wrinkle care Revitalize for gentle and improve skin texture
- Price
- $14.85
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 1y ago

ZEROID Pimprove Moisturizer Cream 3.4 fl oz (100ml)
- Price
- $26.06
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 6y ago
Newest
by launch date
JUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 5mo ago

Prequel Reactive Skin Solutions - Soothing Hydrating Face Moisturizer for Sensitive Skin. Barrier Support Cream with 5% Ectoin Urea and Allantoin for Extreme Dryness Calming and Renewal
- Price
- $23.90
- Rating
- 4.3/5
- Reviews
- 162
- Age
- 1y ago

APLB Urea Hyaluronic Acid Facial Cream | UREA HYALU CEN 30.8% 1.86 FL.OZ/Korean Skincare Deep hydration & Soothing Dry skin Wrinkle care Revitalize for gentle and improve skin texture
- Price
- $14.85
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 1y ago

CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 8oz
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 4,445
- Age
- 2y ago

La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
- Price
- $22.14
- Rating
- 4.6/5
- Reviews
- 3,295
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
15
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
4%
- ZEROID75%
- CeraVe7%
- JUMISO5%
- La Roche-Posay4%
- The INKEY List3%
- UREA LABS2%
- Open — no brand owns it (2 brands, 4%)
Demand
Urea Face Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Urea Face Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zeroid70K/yr
- urea face cream27K/yr
- urea cream for face14K/yr
- urea face moisturizer9K/yr
- urea face6K/yr
- zeroid moisturizer3K/yr
- urea for face5K/yr
- zeroid cream4K/yr
- urea cream face4K/yr
- urea 5%4K/yr
Reviews and returns
What reviews say buyers love and hate about Urea Face Cream
We read the reviews and the return reasons for every product selling here.
“itchy skin on my face”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urea Face Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









