Is urea cream 20 percent profitable to sell on Amazon United States?

The niche generates $560K/yr across 9 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the urea cream 20 percent niche?

8 brands and 47 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in urea cream 20 percent?

Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Residue. The return rate is 0.7%.

When does demand for urea cream 20 percent peak?

Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.

What does it cost to enter the urea cream 20 percent niche?

Listings span $9.93–$37.03; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 9,387 reviews — the moat a new listing must climb.

urea cream 20 percent

Worth a look

Shows low returns (0.7%), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.93–$37.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.44

avg listing price — sweet spot $15–$100

Market size

Good$560K

$560K/yr · 301K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad9,386.78

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, urea cream 20 percent is a $560K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

urea cream 20 percent market data

Units sold / yr: 30K–40K; avg 4,000–5,000/product
Revenue / yr: $493K–$658K; units × avg price
Conversion rate: 11.3%
Avg BSR: #316
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Cetaphil53%
RUGBY LABORATORIES20%
Grocerism9%
Ebanel4%
STRATUS PHARMACEUTICALS4%
Eucerin4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.7×

Open Trend

Top urea cream 20 percent search terms

cetaphil exfoliating rough and bumpy cream50K/yr -15.3%11.4% conv.
urea cream 20%27K/yr +41.9%9.1% conv.
20% urea cream27K/yr +40.5%7.6% conv.
urea 20% cream28K/yr +20.2%9.6% conv.
cetaphil rough and bumpy cream37K/yr -7.8%11.4% conv.
urea 2018K/yr -5.1%8.9% conv.
cetaphil urea16K/yr -19.3%5.8% conv.
urea 20%12K/yr +20.9%6.6% conv.
cetaphil rough and bumpy14K/yr -3.7%7.7% conv.
cetaphil urea cream 20 percent9K/yr +12.7%6.7% conv.

All search terms

Top urea cream 20 percent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cetaphil Exfoliating Rough & Bumpy Cream Lightweight Cream for All Skin Types 8 oz Tube 20% Urea Gently Exfoliates Refines Skin Texture Dermatologist Recommended Brand

Cetaphil$14.384.5★890 rev

Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)

RUGBY LABORATORIES$9.934.5★3,075 rev

Urea Cream 20 Percent For Feet Plus 2% Salicylic Acid 150g || Foot Cream and Hand Cream Maximum Strength with Hyaluronic Acid Tea Tree and Aloe Vera for Deep Moisturizes

Grocerism$11.354.5★9,797 rev

Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair

Ebanel$15.704.3★28,838 rev

STRATUS PHARMACEUTICALS Urea 20% Cream with Vitamin E 3 oz

STRATUS PHARMACEUTICALS$14.914.6★44 rev

Newest

by launch date

Cetaphil Exfoliating Rough & Bumpy Cream Lightweight Cream for All Skin Types 8 oz Tube 20% Urea Gently Exfoliates Refines Skin Texture Dermatologist Recommended Brand

Cetaphil$14.38890 rev

2y ago

Urea Cream 20 Percent For Feet Plus 2% Salicylic Acid 150g || Foot Cream and Hand Cream Maximum Strength with Hyaluronic Acid Tea Tree and Aloe Vera for Deep Moisturizes

Grocerism$11.359,797 rev

4y ago

Cetaphil$37.031,780 rev

5y ago

Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair

Ebanel$15.7028,838 rev

6y ago

Eucerin Roughness Smoothing Body Lotion for Dry Rough Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle

Eucerin$13.9011,322 rev

7y ago

What buyers say about urea cream 20 percent

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel16%

“Soft”

Moist/Dry12%

“Great moisturizer”

Efficiency11%

“Works EXTREMELY well”

Quality-Overall9%

“Good quality”

Suitability Dry Skin6%

“this really helps to get rid of the dry skin”

Advertised Vs Actual Product4%

“Works as directed”

Value For Money4%

“Worth the money”

Smell3%

“Nice smell”

Suitability Combination Skin3%

“Worked well on our skin”

Allergies3%

“No skin irritation”

What buyers complain about

Adhesion/Stickiness15%

“The stickiness drives me nuts”

Moist/Dry9%

“doesnt moisturize”

Residue6%

“Leaves sticky residue”

Smell6%

“Awful scent”

Thickness5%

“This cream is very thick”

Functionality-Overall5%

“not effective”

Texture/Consistency-Overall4%

“The texture is very chalky”

Allergies4%

“I got a rash”

Value For Money3%

“grossly overpriced”

Absorbency3%

“it does not absorb”

Top return reasons

Adhesion/Stickiness13%

Functionality-Overall12%

Smell8%

Leak-Proof8%

Texture/Consistency-Overall6%

Moist/Dry6%

Advertised Vs Actual Product6%

Residue5%

Thickness4%

Product Condition4%

Common questions

Is urea cream 20 percent profitable to sell on Amazon United States?: The niche generates $560K/yr across 9 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the urea cream 20 percent niche?: 8 brands and 47 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in urea cream 20 percent?: Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Residue. The return rate is 0.7%.
When does demand for urea cream 20 percent peak?: Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.
What does it cost to enter the urea cream 20 percent niche?: Listings span $9.93–$37.03; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 9,387 reviews — the moat a new listing must climb.