Urea Cream 20 Percent
MaybeAn estimated 0.7% of orders come back. But the top 5 products take 88% of clicks, so Urea Cream 20 Percent is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $560K/yr301K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 47 sellers
Flapen Score
Urea Cream 20 Percent against its category
The dotted line is the Beauty & Personal Care average. Past it, Urea Cream 20 Percent is stronger. Inside it, weaker.
Market
The Urea Cream 20 Percent market on Amazon at a glance
Shoppers on Amazon United States searched for Urea Cream 20 Percent 301K times last year and spent an estimated $560K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $560K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $560Ka year
- Peak month
- May2.7× the quietest month
- Top search term
- cetaphil exfoliating rough and bumpy cream50K searches a year
02 · Price
A sale here is worth $16.44.
Listings sell for $16.44 on average, from $9.93 to $37.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $16.44 that is $66K to $82K a year per listing.
- Average price
- $16.44inside the $15 to $100 sweet spot
- Price range
- $9.93–$37.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $66K–$82K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Creams. It carries 9,387 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #316in Creams
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 9,387per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Urea Cream 20 Percent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cetaphil Exfoliating Rough & Bumpy Cream Lightweight Cream for All Skin Types 8 oz Tube 20% Urea Gently Exfoliates Refines Skin Texture Dermatologist Recommended Brand
- Price
- $14.38
- Rating
- 4.5/5
- Reviews
- 890
- Age
- 2y ago

Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)
- Price
- $9.93
- Rating
- 4.5/5
- Reviews
- 3,075
- Age
- 9y ago

Urea Cream 20 Percent For Feet Plus 2% Salicylic Acid 150g || Foot Cream and Hand Cream Maximum Strength with Hyaluronic Acid Tea Tree and Aloe Vera for Deep Moisturizes
- Price
- $11.35
- Rating
- 4.5/5
- Reviews
- 9,797
- Age
- 4y ago

Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
- Price
- $15.70
- Rating
- 4.3/5
- Reviews
- 28,838
- Age
- 6y ago

STRATUS PHARMACEUTICALS Urea 20% Cream with Vitamin E 3 oz
- Price
- $14.91
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 9y ago
Trending
estimated 90-day click momentum
STRATUS PHARMACEUTICALS Urea 20% Cream with Vitamin E 3 oz
- Price
- $14.91
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 9y ago

Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
- Price
- $15.70
- Rating
- 4.3/5
- Reviews
- 28,838
- Age
- 6y ago

Eucerin Roughness Smoothing Body Lotion for Dry Rough Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle
- Price
- $13.90
- Rating
- 4.6/5
- Reviews
- 11,322
- Age
- 7y ago

Cetaphil Daily Smoothing Moisturizer for Rough and Bumpy Skin | 10 fl oz | For Sensitive Skin | Urea Cream Hydrates and Exfoliates to Smooth Skin | Fragrance Free | Dermatologist Recommended
- Price
- $37.03
- Rating
- 4.4/5
- Reviews
- 1,780
- Age
- 5y ago

Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)
- Price
- $9.93
- Rating
- 4.5/5
- Reviews
- 3,075
- Age
- 9y ago
Newest
by launch date
Cetaphil Exfoliating Rough & Bumpy Cream Lightweight Cream for All Skin Types 8 oz Tube 20% Urea Gently Exfoliates Refines Skin Texture Dermatologist Recommended Brand
- Price
- $14.38
- Rating
- 4.5/5
- Reviews
- 890
- Age
- 2y ago

Urea Cream 20 Percent For Feet Plus 2% Salicylic Acid 150g || Foot Cream and Hand Cream Maximum Strength with Hyaluronic Acid Tea Tree and Aloe Vera for Deep Moisturizes
- Price
- $11.35
- Rating
- 4.5/5
- Reviews
- 9,797
- Age
- 4y ago

Cetaphil Daily Smoothing Moisturizer for Rough and Bumpy Skin | 10 fl oz | For Sensitive Skin | Urea Cream Hydrates and Exfoliates to Smooth Skin | Fragrance Free | Dermatologist Recommended
- Price
- $37.03
- Rating
- 4.4/5
- Reviews
- 1,780
- Age
- 5y ago

Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
- Price
- $15.70
- Rating
- 4.3/5
- Reviews
- 28,838
- Age
- 6y ago

Eucerin Roughness Smoothing Body Lotion for Dry Rough Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle
- Price
- $13.90
- Rating
- 4.6/5
- Reviews
- 11,322
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
47
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
6%
- Cetaphil53%
- RUGBY LABORATORIES20%
- Grocerism9%
- Ebanel4%
- STRATUS PHARMACEUTICALS4%
- Eucerin4%
- Open — no brand owns it (2 brands, 6%)
Demand
Urea Cream 20 Percent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.7×
Search terms
Top Urea Cream 20 Percent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cetaphil exfoliating rough and bumpy cream50K/yr
- urea cream 20%27K/yr
- 20% urea cream27K/yr
- urea 20% cream28K/yr
- cetaphil rough and bumpy cream37K/yr
- urea 2018K/yr
- cetaphil urea16K/yr
- urea 20%12K/yr
- cetaphil rough and bumpy14K/yr
- cetaphil urea cream 20 percent9K/yr
Reviews and returns
What reviews say buyers love and hate about Urea Cream 20 Percent
We read the reviews and the return reasons for every product selling here.
“The stickiness drives me nuts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urea Cream 20 Percent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









