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Urea Cream 20 Percent

Maybe

An estimated 0.7% of orders come back. But the top 5 products take 88% of clicks, so Urea Cream 20 Percent is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$560K/yr301K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
88%top-5 click share · 8 brands · 47 sellers

Flapen Score

Urea Cream 20 Percent against its category

The dotted line is the Beauty & Personal Care average. Past it, Urea Cream 20 Percent is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urea Cream 20 Percent market on Amazon at a glance

Shoppers on Amazon United States searched for Urea Cream 20 Percent 301K times last year and spent an estimated $560K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $560K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
11.3%
Market size, estimated
$560Ka year
Peak month
May2.7× the quietest month
Top search term
cetaphil exfoliating rough and bumpy cream50K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $9.93 to $37.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $16.44 that is $66K to $82K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$9.93–$37.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$66K–$82K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Creams. It carries 9,387 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#316in Creams
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
9,387per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Urea Cream 20 Percent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

47

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

6%

  • Brand 153%
  • Brand 220%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Urea Cream 20 Percent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.7×

Search terms

Top Urea Cream 20 Percent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cetaphil exfoliating rough and bumpy cream50K/yr
  • urea cream 20%27K/yr
  • 20% urea cream27K/yr
  • urea 20% cream28K/yr
  • cetaphil rough and bumpy cream37K/yr
  • urea 2018K/yr
  • cetaphil urea16K/yr
  • urea 20%12K/yr
  • cetaphil rough and bumpy14K/yr
  • cetaphil urea cream 20 percent9K/yr

Reviews and returns

What reviews say buyers love and hate about Urea Cream 20 Percent

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“The stickiness drives me nuts”
A buyer, on “Adhesion/Stickiness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Urea Cream 20 Percent questions

Answered from the same tracked data.