Urea 10%
FailThe top 5 products take 100% of clicks, so Urea 10% is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $234K/yr201K searches / yr
- 90-day growth
- +74.5%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 25 sellers
Flapen Score
Urea 10% against its category
The dotted line is the Beauty & Personal Care average. Past it, Urea 10% is stronger. Inside it, weaker.
Market
The Urea 10% market on Amazon at a glance
Shoppers on Amazon United States searched for Urea 10% 201K times last year and spent an estimated $234K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- +74.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $234Ka year
- Top search term
- la roche posay urea34K searches a year
02 · Price
A sale here is worth $18.72.
Listings sell for $18.72 on average, from $13.90 to $22.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At $18.72 that is $94K to $112K a year per listing.
- Average price
- $18.72inside the $15 to $100 sweet spot
- Price range
- $13.90–$22.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $94K–$112K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Lotions. It carries 11,420 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #160in Lotions
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 11,420per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Urea 10% products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
- Price
- $22.14
- Rating
- 4.6/5
- Reviews
- 3,295
- Age
- 2y ago

La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL
- Price
- $20.85
- Rating
- 4.6/5
- Reviews
- 36,268
- Age
- 15y ago

Eucerin Roughness Smoothing Body Lotion for Dry Rough Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle
- Price
- $13.90
- Rating
- 4.6/5
- Reviews
- 11,322
- Age
- 7y ago

OUKEYA Urea Cream for Dry Chapped Skin with 10% Urea Deep Moisturizer Body Lotion Softens & Soothes Hands Elbows Feet Hydrates Locks in Moisture Fast Absorbing & Non-Greasy 11.28 oz Large Capacity
- Price
- $15.92
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin
- Price
- $20.78
- Rating
- 4.7/5
- Reviews
- 6,110
- Age
- 8y ago
Trending
estimated 90-day click momentum
La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin
- Price
- $20.78
- Rating
- 4.7/5
- Reviews
- 6,110
- Age
- 8y ago

Eucerin Roughness Smoothing Body Lotion for Dry Rough Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle
- Price
- $13.90
- Rating
- 4.6/5
- Reviews
- 11,322
- Age
- 7y ago

La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL
- Price
- $20.85
- Rating
- 4.6/5
- Reviews
- 36,268
- Age
- 15y ago

OUKEYA Urea Cream for Dry Chapped Skin with 10% Urea Deep Moisturizer Body Lotion Softens & Soothes Hands Elbows Feet Hydrates Locks in Moisture Fast Absorbing & Non-Greasy 11.28 oz Large Capacity
- Price
- $15.92
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
- Price
- $22.14
- Rating
- 4.6/5
- Reviews
- 3,295
- Age
- 2y ago
Newest
by launch date
OUKEYA Urea Cream for Dry Chapped Skin with 10% Urea Deep Moisturizer Body Lotion Softens & Soothes Hands Elbows Feet Hydrates Locks in Moisture Fast Absorbing & Non-Greasy 11.28 oz Large Capacity
- Price
- $15.92
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
- Price
- $22.14
- Rating
- 4.6/5
- Reviews
- 3,295
- Age
- 2y ago

Eucerin Roughness Smoothing Body Lotion for Dry Rough Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle
- Price
- $13.90
- Rating
- 4.6/5
- Reviews
- 11,322
- Age
- 7y ago

La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin
- Price
- $20.78
- Rating
- 4.7/5
- Reviews
- 6,110
- Age
- 8y ago

La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL
- Price
- $20.85
- Rating
- 4.6/5
- Reviews
- 36,268
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- La Roche-Posay86%
- Eucerin9%
- OUKEYA5%
Demand
Urea 10% search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 3.5× · 10 of 12 months tracked
Search terms
Top Urea 10% search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- la roche posay urea34K/yr
- la roche posay urea 1022K/yr
- urea 10%21K/yr
- urea cream 10%15K/yr
- la roche posay urea lotion8K/yr
- la roche posay roughness smoothing lotion10K/yr
- laroche posay urea 10 percent roughness smoothing lotion8K/yr
- 10% urea lotion8K/yr
- la roche posay moisturizer urea8K/yr
- la roche urea8K/yr
Reviews and returns
What reviews say buyers love and hate about Urea 10%
We read the reviews and the return reasons for every product selling here.
“Fishy smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urea 10% questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









