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Urea 10%

Fail

The top 5 products take 100% of clicks, so Urea 10% is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$234K/yr201K searches / yr
90-day growth
+74.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 25 sellers

Flapen Score

Urea 10% against its category

The dotted line is the Beauty & Personal Care average. Past it, Urea 10% is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urea 10% market on Amazon at a glance

Shoppers on Amazon United States searched for Urea 10% 201K times last year and spent an estimated $234K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+74.5%
Conversion, latest week
6.2%
Market size, estimated
$234Ka year
Top search term
la roche posay urea34K searches a year

02 · Price

A sale here is worth $18.72.

Listings sell for $18.72 on average, from $13.90 to $22.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At $18.72 that is $94K to $112K a year per listing.

Average price
$18.72inside the $15 to $100 sweet spot
Price range
$13.90–$22.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
5,000–6,000
Revenue per listing a year
$94K–$112K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Lotions. It carries 11,420 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Lotions
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
11,420per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Urea 10% products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 29%
  • Brand 35%

Demand

Urea 10% search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJun

Peak months: May, Jul · busiest ÷ quietest = 3.5× · 10 of 12 months tracked

Search terms

Top Urea 10% search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • la roche posay urea34K/yr
  • la roche posay urea 1022K/yr
  • urea 10%21K/yr
  • urea cream 10%15K/yr
  • la roche posay urea lotion8K/yr
  • la roche posay roughness smoothing lotion10K/yr
  • laroche posay urea 10 percent roughness smoothing lotion8K/yr
  • 10% urea lotion8K/yr
  • la roche posay moisturizer urea8K/yr
  • la roche urea8K/yr

Reviews and returns

What reviews say buyers love and hate about Urea 10%

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Moist/Dry”
9%of negative reviews mention “Smell”
0.7%of orders come back
“Fishy smell”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Urea 10% questions

Answered from the same tracked data.