Urea 10%
FailThe top 5 products take 100% of clicks, so Urea 10% is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $234K/yr201K searches / yr
- 90-day growth
- +74.5%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 25 sellers
Flapen Score
Urea 10% against its category
The dotted line is the Beauty & Personal Care average. Past it, Urea 10% is stronger. Inside it, weaker.
Market
The Urea 10% market on Amazon at a glance
Shoppers on Amazon United States searched for Urea 10% 201K times last year and spent an estimated $234K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- +74.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $234Ka year
- Top search term
- la roche posay urea34K searches a year
02 · Price
A sale here is worth $18.72.
Listings sell for $18.72 on average, from $13.90 to $22.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At $18.72 that is $94K to $112K a year per listing.
- Average price
- $18.72inside the $15 to $100 sweet spot
- Price range
- $13.90–$22.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $94K–$112K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Lotions. It carries 11,420 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #160in Lotions
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 11,420per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Urea 10% products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 29%
- Brand 35%
Demand
Urea 10% search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 3.5× · 10 of 12 months tracked
Search terms
Top Urea 10% search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- la roche posay urea34K/yr
- la roche posay urea 1022K/yr
- urea 10%21K/yr
- urea cream 10%15K/yr
- la roche posay urea lotion8K/yr
- la roche posay roughness smoothing lotion10K/yr
- laroche posay urea 10 percent roughness smoothing lotion8K/yr
- 10% urea lotion8K/yr
- la roche posay moisturizer urea8K/yr
- la roche urea8K/yr
Reviews and returns
What reviews say buyers love and hate about Urea 10%
We read the reviews and the return reasons for every product selling here.
“Fishy smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Urea 10% questions
Answered from the same tracked data.









