urban decay all nighter setting spray
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.21avg listing price — sweet spot $15–$100
Price range
Incredible$15.72–$29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.8M$1.8M/yr · 660K searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,781.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, urban decay all nighter setting spray is a $1.8M/yr Amazon United States market (660K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
urban decay all nighter setting spray market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 38.5%
- Avg brand age
- 60 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- URBAN DECAY97%
- Charlotte Tilbury3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +16.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top urban decay all nighter setting spray search terms
- urban decay all nighter setting spray270K/yr
- urban decay setting spray200K/yr
- all nighter setting spray urban decay76K/yr
- all nighter setting spray33K/yr
- all nighter27K/yr
- urban decay all nighter22K/yr
- setting spray urban decay18K/yr
- setting spray all nighter5K/yr
- up all night setting spray4K/yr
- urban decay spray3K/yr
Top urban decay all nighter setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$28.514.7★1,560 rev
Urban Decay All Nighter Waterproof Makeup Travel Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 1 fl oz
URBAN DECAY$15.724.7★1,560 rev
Urban Decay All Nighter Waterproof Makeup Setting Spray - Glass-Skin Glow Finish Up to 24HR Wear Ultra-Fine Facial Mist Dewy Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$28.684.5★287 rev
Urban Decay All Nighter Waterproof Makeup Setting Spray - Blurring Matte Finish Up to 24HR Wear Ultra-Fine Facial Mist Mattifying Oil Control Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$29.034.6★393 rev
Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr Soothes and Blurs Skin Waterproof Wedding Makeup
Charlotte Tilbury$24.134.6★5,109 rev
Newest
by launch dateUrban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$28.511,560 rev
Urban Decay All Nighter Waterproof Makeup Travel Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 1 fl oz
URBAN DECAY$15.721,560 rev
Urban Decay All Nighter Waterproof Makeup Setting Spray - Glass-Skin Glow Finish Up to 24HR Wear Ultra-Fine Facial Mist Dewy Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$28.68287 rev
Urban Decay All Nighter Waterproof Makeup Setting Spray - Blurring Matte Finish Up to 24HR Wear Ultra-Fine Facial Mist Mattifying Oil Control Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$29.03393 rev
Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr Soothes and Blurs Skin Waterproof Wedding Makeup
Charlotte Tilbury$24.135,109 rev
Trending
90-day click momentumCharlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr Soothes and Blurs Skin Waterproof Wedding Makeup
Charlotte Tilbury$24.134.6★
Urban Decay All Nighter Waterproof Makeup Travel Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 1 fl oz
URBAN DECAY$15.724.7★
Urban Decay All Nighter Waterproof Makeup Setting Spray - Glass-Skin Glow Finish Up to 24HR Wear Ultra-Fine Facial Mist Dewy Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$28.684.5★
Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$28.514.7★
Urban Decay All Nighter Waterproof Makeup Setting Spray - Blurring Matte Finish Up to 24HR Wear Ultra-Fine Facial Mist Mattifying Oil Control Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
URBAN DECAY$29.034.6★
What buyers say about urban decay all nighter setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“Best for longevity and glow”
“I think its an excellent value for the money”
“Great quality setting spray”
“gives my face an overall glow”
“I also love that it doesn't have an overpowering scent”
“does what it says”
“my skin looks shiny after using it”
“It doesnt dry my face”
“the finish is very nice”
“Lightweight and helps control sweat”
What buyers complain about
“It's a little expensive”
“others completely dry”
“It does not smell the same”
“Doesn't work”
“New formula doesnt give dewy- glass skin”
“They so small”
“not as good as advertised”
“Its sticky on my face”
“New formula isn't good”
“Irritated and its tiny”
Top return reasons
Common questions
- Is urban decay all nighter setting spray profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 5 tracked products. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the urban decay all nighter setting spray niche?
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in urban decay all nighter setting spray?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.0%.
- When does demand for urban decay all nighter setting spray peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the urban decay all nighter setting spray niche?
- Listings span $15.72–$29.03; the average listing price is $25.21 (sweet spot $15–$100). The average incumbent carries 1,782 reviews — the moat a new listing must climb.