Updo Hair Accessories

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

281K

Growth, 90 days vs prior 90

+39.5%

Conversion, latest week

2.3%

Market size, estimated

$57Ka year

Peak month

September2.2× the quietest month

Top search term

updo hair accessories108K searches a year

Listings sell for $8.77 on average, from $3.69 to $15.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.77 that is $877 to $2K a year per listing.

Average price

$8.77under the $15 to $100 sweet spot

Price range

$3.69–$15.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$877–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #135 within Bun & Crown Shapers. It carries 3,036 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#135in Bun & Crown Shapers

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

3,036per listing

Listings tracked

69

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months