Unscented Soap

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.

Searches, last 12 months

613K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

10.4%

Market size, estimated

$548Ka year

Top search term

unscented soap105K searches a year

Listings sell for $8.56 on average, from $2.93 to $16.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $8.56 that is $34K to $43K a year per listing.

Average price

$8.56under the $15 to $100 sweet spot

Price range

$2.93–$16.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$34K–$43K

Returns

0.2%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Cleansers. It carries 16,241 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#70in Cleansers

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

16,241per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

81 months