unscented pomade
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.70avg listing price — sweet spot $15–$100
Price range
Great$11.50–$35.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Okay$199K$199K/yr · 51K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,565avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unscented pomade is a $199K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
unscented pomade market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $230K–$287K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 94 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Aveda69%
- Carol's Daughter29%
- Challenger2%
Demand
Weekly Amazon search volume, last 45 weeks — +11.9% search growth over the last 90 days.Top unscented pomade search terms
- aveda pomade8K/yr
- aveda anti humectant pomade5K/yr
- carols daughter mimosa hair honey8K/yr
- aveda brilliant humectant pomade5K/yr
- curly hair pomade5K/yr
- unscented pomade5K/yr
- aveda pomade for men3K/yr
- aveda humectant pomade3K/yr
- aveda pomade for women3K/yr
- carols daughter pomade2K/yr
Top unscented pomade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveda Brilliant Humectant Pomade | Enhances Curl | Adds Shine and Definition | for Wavy Curly & Coily Hair Types | Jasmine Rose Clove Aroma | 2.5 Ounce
Aveda$34.404.6★1,427 rev
Carols Daughter Mimosa Hair Honey Shine Pomade for Textured and Curly Hair - with Shea Butter & Rosemary Oil 8 fl oz
Carol's Daughter$11.504.5★21,072 rev
Aveda Brilliant Anti-Humectant Pomade | Helps Prevent Frizz & Flyaways | Protects Against Humidity | for Curly & Coily Hair Types | Castor Oil and Rice Bran | Jasmine Rose Clove Aroma | 2.5 Ounce
Aveda$33.494.6★206 rev
Aveda Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Mold and Style Short to Medium-Length Hair 2.5 Ounce
Aveda$33.154.4★508 rev
Aveda Control Paste Hair Pomade | Adds Texture and Medium Pliable Hold | For All Hair Types | Aroma of Ylang Ylang Clove Clary Sage | 2.5 Ounce
Aveda$35.614.6★1,798 rev
Newest
by launch date
Challenger Fragrance Free Cream Pomade | Non-Comedogenic Styling Product | Unscented Hair Gel | Medium Firm Hold & Clean Ingredients | 1.5oz
Challenger$15.771,283 rev
Aveda Control Paste Hair Pomade | Adds Texture and Medium Pliable Hold | For All Hair Types | Aroma of Ylang Ylang Clove Clary Sage | 2.5 Ounce
Aveda$35.611,798 rev
Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived* 2.5 Ounce
Aveda$32.391,875 rev
Carols Daughter Mimosa Hair Honey Shine Pomade for Textured and Curly Hair - with Shea Butter & Rosemary Oil 8 fl oz
Carol's Daughter$11.5021,072 rev
Aveda Light Elements Defining Whip | Hair Styling Wax | Lightweight | Adds Texture & Medium Hold 4.2 Ounce
Aveda$33.26351 rev
Trending
90-day click momentumAveda Brilliant Humectant Pomade | Enhances Curl | Adds Shine and Definition | for Wavy Curly & Coily Hair Types | Jasmine Rose Clove Aroma | 2.5 Ounce
Aveda$34.404.6★
Aveda Brilliant Anti-Humectant Pomade | Helps Prevent Frizz & Flyaways | Protects Against Humidity | for Curly & Coily Hair Types | Castor Oil and Rice Bran | Jasmine Rose Clove Aroma | 2.5 Ounce
Aveda$33.494.6★
Carols Daughter Mimosa Hair Honey Shine Pomade for Textured and Curly Hair - with Shea Butter & Rosemary Oil 8 fl oz
Carol's Daughter$11.504.5★
Aveda Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Mold and Style Short to Medium-Length Hair 2.5 Ounce
Aveda$33.154.4★
Aveda Control Paste Hair Pomade | Adds Texture and Medium Pliable Hold | For All Hair Types | Aroma of Ylang Ylang Clove Clary Sage | 2.5 Ounce
Aveda$35.614.6★
Common questions
- Is unscented pomade profitable to sell on Amazon United States?
- The niche generates $199K/yr across 8 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the unscented pomade niche?
- 3 brands and 22 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the unscented pomade niche?
- Listings span $11.50–$35.61; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 3,565 reviews — the moat a new listing must climb.