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Unscented Lotion for Tattoo

Fail

The top 5 brands take 96% of clicks, so Unscented Lotion for Tattoo is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$82K/yr79K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
72%top-5 click share · 7 brands · 97 sellers

Flapen Score

Unscented Lotion for Tattoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Unscented Lotion for Tattoo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unscented Lotion for Tattoo market on Amazon at a glance

Shoppers on Amazon United States searched for Unscented Lotion for Tattoo 79K times last year and spent an estimated $82K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
7.6%
Market size, estimated
$82Ka year
Top search term
lubriderm travel size17K searches a year

02 · Price

A sale here is worth $13.63.

Listings sell for $13.63 on average, from $6.81 to $24.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.63 that is $3K to $7K a year per listing.

Average price
$13.63under the $15 to $100 sweet spot
Price range
$6.81–$24.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #468 within Lotions. It carries 10,339 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#468in Lotions
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
10,339per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Unscented Lotion for Tattoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

97

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 181%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Unscented Lotion for Tattoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lubriderm travel size17K/yr
  • lubriderm lotion travel size18K/yr
  • unscented lotion for tattoo14K/yr
  • travel size lubriderm lotion6K/yr
  • lubriderm travel size lotion4K/yr
  • travel size lubriderm4K/yr
  • lubriderm tattoo lotion4K/yr
  • travel lubriderm lotion4K/yr
  • unscented tattoo lotion3K/yr
  • lubriderm lotion 6 fl oz2K/yr

Reviews and returns

What reviews say buyers love and hate about Unscented Lotion for Tattoo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
0.5%of orders come back
“causing burning sensations”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Unscented Lotion for Tattoo questions

Answered from the same tracked data.