Unscented Lotion

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

13.3%

Market size, estimated

$2.4Ma year

Peak month

January3.5× the quietest month

Top search term

lubriderm lotion606K searches a year

Listings sell for $10.21 on average, from $4.28 to $16.27. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $10.21 that is $153K to $204K a year per listing.

Average price

$10.21under the $15 to $100 sweet spot

Price range

$4.28–$16.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

15,000–20,000

Revenue per listing a year

$153K–$204K

Returns

0.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Lotions. It carries 24,400 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#77in Lotions

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

24,400per listing

Listings tracked

16

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months