unscented hand soap refill
Worth a lookShows low returns (0.2%), but a deep review moat (10,408 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Price range
Good$3.96–$42.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$186K$186K/yr · 85K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad10,408.17avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, unscented hand soap refill is a $186K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
unscented hand soap refill market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $148K–$185K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #543
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
665
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
12%
- The Unscented Company30%
- Amazon Basics24%
- Ginger Lily Farms15%
- simplehuman8%
- Clean Revolution8%
- 365 by Whole Foods Market3%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 28.7×
Top unscented hand soap refill search terms
- unscented hand soap refill26K/yr
- the unscented company20K/yr
- fragrance free hand soap refill18K/yr
- hand soap refill unscented7K/yr
- unscented company5K/yr
- free and clear hand soap refill6K/yr
- hand soap refill fragrance free3K/yr
Top unscented hand soap refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)
Amazon Basics$3.964.6★44,530 rev
The Unscented Company Unscented Hand Soap Refill 67.6 FZ
The Unscented Company$25.764.6★59 rev
The Unscented Company Lotion Unscented 16.91 Fl Oz
The Unscented Company$20.084.5★99 rev
simplehuman Moisturizing Liquid Hand Soap Refill Pouch 34 Fl Oz (Pack of 1) Fragrance Free Count
simplehuman$12.834.7★6,261 rev
Ginger Lily Farms Botanicals All-Purpose Liquid Hand Soap Refill Fragrance Free 100% Vegan & Cruelty-Free 1 Gallon
Ginger Lily Farms$23.794.6★8,526 rev
Newest
by launch date
Everyone Liquid Hand Soap Refill 1 Gallon Unscented for kitchen and bathroom
everyone for every body$42.661,961 rev
Clean Revolution Fragrance Free Liquid Gel Hand Soap Refill Sulfate-Free Unscented Gel Hand Wash for Sensitive Skin Moisturizing Bulk Refill Non Toxic Formula Made in the USA 128 Fl Oz
Clean Revolution$20.23618 rev
ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz
ATTITUDE$29.30300 rev
Clean Revolution Foaming Hand Soap Refill Supply Container Ready to Use Formula Fragrance Free 64 Fl Oz (Pack of 1)
Clean Revolution$12.8014,916 rev
Adams Handmade Soap Thick Organic Castile Liquid Hand Soap 1 Gallon Refill- Unscented
Adams Handmade Soap$35.481,595 rev
Trending
90-day click momentumEveryone Liquid Hand Soap Refill 1 Gallon Unscented for kitchen and bathroom
everyone for every body$42.664.8★
ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz
ATTITUDE$29.304.5★
Clean Revolution Fragrance Free Liquid Gel Hand Soap Refill Sulfate-Free Unscented Gel Hand Wash for Sensitive Skin Moisturizing Bulk Refill Non Toxic Formula Made in the USA 128 Fl Oz
Clean Revolution$20.234.5★
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)
Amazon Basics$3.964.6★
MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle
Mrs. MEYER'S$7.834.7★
What buyers say about unscented hand soap refill
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance free”
“Excellent value”
“the quality has been consistent every time I reorder”
“Cleans well”
“It cleans well”
“My hair feels soft”
“easy to refill soap dispensers”
“This soap rinses fast, lathers great, good for my skin”
“it feels really nice and moisturizing”
“just what I needed”
What buyers complain about
“Disgusting smell”
“The soap is very watery”
“Skin reaction”
“these sleeves run small”
“It was thick for the dispenser to spit out”
“Product leaked in delivery bag”
“not for moisturizing skin”
“Doesnt lather well”
“did not come out of the dispenser very well”
“Little bit pricey”
Top return reasons
Common questions
- Is unscented hand soap refill profitable to sell on Amazon United States?
- The niche generates $186K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the unscented hand soap refill niche?
- 13 brands and 665 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in unscented hand soap refill?
- Top complaints mined from reviews: Smell, Dilute/Watery, Allergies. The return rate is 0.2%.
- When does demand for unscented hand soap refill peak?
- Demand peaks in Sep–Oct; the busiest month runs 28.7× the quietest.
- What does it cost to enter the unscented hand soap refill niche?
- Listings span $3.96–$42.66; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 10,408 reviews — the moat a new listing must climb.