Unscented Hand Soap

Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

636K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

11.1%

Market size, estimated

$1.0Ma year

Peak month

January1.4× the quietest month

Top search term

seventh generation hand soap132K searches a year

Listings sell for $14.59 on average, from $3.15 to $30.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $14.59 that is $44K to $58K a year per listing.

Average price

$14.59under the $15 to $100 sweet spot

Price range

$3.15–$30.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$44K–$58K

Returns

0.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Cleansers. It carries 8,104 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#104in Cleansers

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

8,104per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

83 months