Unscented Hand Lotion

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

-32.7%

Conversion, latest week

7.4%

Market size, estimated

$110Ka year

Peak month

January2.6× the quietest month

Top search term

nivea hand cream45K searches a year

Listings sell for $12.73 on average, from $5.75 to $36.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.73 that is $1K to $3K a year per listing.

Average price

$12.73under the $15 to $100 sweet spot

Price range

$5.75–$36.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #289 within Foot & Hand Care. It carries 9,345 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#289in Foot & Hand Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

9,345per listing

Listings tracked

31

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months