Is unscented hairspray profitable to sell on Amazon United States?

The niche generates $647K/yr across 7 tracked products. 90-day search growth is +24.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the unscented hairspray niche?

4 brands and 23 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in unscented hairspray?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.0%.

When does demand for unscented hairspray peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the unscented hairspray niche?

Listings span $12.45–$27.78; the average listing price is $18.92 (sweet spot $15–$100). The average incumbent carries 5,156 reviews — the moat a new listing must climb.

unscented hairspray

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.92

avg listing price — sweet spot $15–$100

Price range

Great$12.45–$27.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$647K

$647K/yr · 231K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+24.4%

90-day search growth — must beat 0% to launch

Review moat

Bad5,156.14

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, unscented hairspray is a $647K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

unscented hairspray market data

Units sold / yr: 30K–40K; avg 4,000–5,000/product
Revenue / yr: $568K–$757K; units × avg price
Conversion rate: 14.8%
Avg BSR: #94
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 105 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

L'Oreal Paris78%
Vanicream13%
No nothing6%
Biotera3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.4% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top unscented hairspray search terms

elnett hairspray65K/yr +30.8%16.6% conv.
loreal elnett hairspray36K/yr +36.9%12.8% conv.
fragrance free hairspray23K/yr +4.9%5.8% conv.
vanicream hairspray16K/yr +2.3%22.6% conv.
no nothing hairspray11K/yr +9.0%8.9% conv.
loreal elnett satin hairspray6K/yr +82.0%11.0% conv.
elnett extra strong hairspray6K/yr +151.8%18.4% conv.
loreal elnett8K/yr +4.5%8.5% conv.
vanicream hair spray8K/yr +25.1%18.3% conv.
elnett7K/yr +35.8%9.1% conv.

All search terms

Top unscented hairspray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris Elnett Unscented Hairspray up to 72-Hour Extra Strong Hold Formula with Humidity Resistant Frizz Control Hairspray with Soft Brushable Finish 11 oz

L'Oreal Paris$13.394.4★6,231 rev

LOreal Paris Elnett Classic Hairspray Suitable for Color Treated Hair up to 72-Hour Extra Strong Hold Formula with Humidity Resistant Frizz Control Hairspray with Soft Brushable Finish 11 oz

L'Oreal Paris$12.454.5★7,992 rev

Vanicream Firm Hold Hairspray Fragrance and Gluten Free For Sensitive Skin 8 Ounce Packaging May Vary

Vanicream$12.644.3★3,321 rev

No nothing Sensitive Super Strong Hairspray for Women Unscented & Hypoallergenic Finishing Spray for Sensitive Scalp Extra Strong Hold Hair Spray Women Humidity & UV Protection 7.5 oz

No nothing$27.784.3★2,094 rev

LOreal Paris Elnett Unscented Hairspray up to 72-Hour Extra Strong Hold Formula with Humidity Resistant Frizz Control Hairspray with Soft Brushable Finish 11 oz 2 Pack

L'Oreal Paris$26.514.5★7,992 rev

Newest

by launch date

Biotera Firm Hold Hairspray - Fragrance-Free Styling Spray with UV & Heat Protection Provides Long-Lasting Hold with No Flaking Adds Shine Sulfate-Free Color-Safe Vegan 50 VOC 9 Fl Oz

Biotera$15.28471 rev

2y ago

LOreal Paris Elnett Unscented Hairspray up to 72-Hour Extra Strong Hold Formula with Humidity Resistant Frizz Control Hairspray with Soft Brushable Finish 11 oz 2 Pack

L'Oreal Paris$26.517,992 rev

7y ago

No nothing Sensitive Super Strong Hairspray for Women Unscented & Hypoallergenic Finishing Spray for Sensitive Scalp Extra Strong Hold Hair Spray Women Humidity & UV Protection 7.5 oz

No nothing$27.782,094 rev

8y ago

LOreal Paris Elnett Classic Hairspray Suitable for Color Treated Hair up to 72HR Extra Strong Hold Formula with Humidity Resistant Frizz Control Hairspray with Soft Brushable Finish 11 oz 2 Pack

L'Oreal Paris$24.417,992 rev

10y ago

LOreal Paris Elnett Unscented Hairspray up to 72-Hour Extra Strong Hold Formula with Humidity Resistant Frizz Control Hairspray with Soft Brushable Finish 11 oz

L'Oreal Paris$13.396,231 rev

14y ago

What buyers say about unscented hairspray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Fragrance free”

Hair Styling9%

“Holds the style”

Quality-Overall9%

“BEST on the market”

Adhesion/Stickiness5%

“No stickiness, just a firm hold”

Suitability Straight Hair5%

“Light and refreshing for hair”

Soft Feel5%

“Softens hair beautifully”

Allergies4%

“I have NO PROBLEMS with this product causing any irritation”

Value For Money4%

“so much cheaper”

Durability4%

“durable”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Smell22%

“Terrible chemical smell”

Value For Money9%

“Too expensive”

Allergies9%

“Allergic reaction”

Hair Related4%

“Not a super hold hairspray”

Advertised Vs Actual Product4%

“False advertising”

Suitability Short Hair4%

“it blows my hair around”

Strength3%

“Not strong hold product”

Sensitivity-Overall3%

“Not my favorite product for my sensitive scalp”

Moist/Dry3%

“it looked soaked after spraying lightly”

Functionality-Overall3%

“Poor performance”

Common questions

Is unscented hairspray profitable to sell on Amazon United States?: The niche generates $647K/yr across 7 tracked products. 90-day search growth is +24.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the unscented hairspray niche?: 4 brands and 23 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in unscented hairspray?: Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.0%.
When does demand for unscented hairspray peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the unscented hairspray niche?: Listings span $12.45–$27.78; the average listing price is $18.92 (sweet spot $15–$100). The average incumbent carries 5,156 reviews — the moat a new listing must climb.