Is unscented deodorant spray profitable to sell on Amazon United States?

The niche generates $103K/yr across 20 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the unscented deodorant spray niche?

8 brands and 114 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in unscented deodorant spray?

Top complaints mined from reviews: Smell, Ease Of Use, Value For Money. The return rate is 0.0%.

When does demand for unscented deodorant spray peak?

Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the unscented deodorant spray niche?

Listings span $5.46–$34.01; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 2,945 reviews — the moat a new listing must climb.

unscented deodorant spray

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.72

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.46–$34.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,945.2

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$103K

$103K/yr · 87K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, unscented deodorant spray is a $103K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

unscented deodorant spray market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $100K–$134K; units × avg price
Conversion rate: 7.1%
Avg BSR: #291
Page quality: 0%
Prime: 75%
Sponsored: 65%
Out of stock: 3.2%
Avg brand age: 106 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

114

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Sure60%
Dove11%
Right Guard10%
Dry Idea6%
Secret4%
Degree4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +33.9% search growth over the last 90 days.

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top unscented deodorant spray search terms

sure deodorant spray20K/yr +43.3%5.7% conv.
unscented deodorant spray13K/yr +41.8%2.1% conv.
sure deodorant unscented spray14K/yr +23.6%10.3% conv.
unscented spray deodorant10K/yr +43.6%3.0% conv.
sure unscented deodorant spray7K/yr +22.7%12.1% conv.
sure spray deodorant6K/yr +15.1%8.5% conv.
unscented antiperspirant spray6K/yr +55.5%2.6% conv.
unscented spray antiperspirant4K/yr +41.3%3.1% conv.
unscented spray deodorant for men3K/yr +25.5%2.1% conv.
sure spray deodorant for women3K/yr -26.4%9.1% conv.

All search terms

Top unscented deodorant spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sure Unscented Aerosol Antiperspirant and Deodorant - 24 Hour Protection for Men and Women - Fast Drying Spray - Pack of 6

Sure$34.014.7★973 rev

Sure Regular Scent Aerosol Antiperspirant and Deodorant - 24-Hour Protection for Men and Women - Fast Drying Spray Deodorant - 6 oz Pack of 3

Sure$21.584.7★1,406 rev

Right Guard Sport Unscented Antiperspirant & Deodorant Spray - 4-in-1 Protection Spray Deodorant For Men Blocks Sweat 48-Hour Odor Control Quick-Drying & Long-Lasting 6oz (3 Pack)

Right Guard$19.254.6★4,494 rev

Dove Clinical + Care Antiperspirant Deodorant Dry Spray for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Soft Sensitive with Fresh Scent 3.8 oz

Dove$12.474.3★164 rev

Aerosol Anti-Perspirant and Deodorant - Unscented by Sure for Unisex - 6 oz Deodorant Spray - Pack of 2

Sure$16.604.1★6 rev

Newest

by launch date

Aerosol Anti-Perspirant and Deodorant - Unscented by Sure for Unisex - 6 oz Deodorant Spray - Pack of 2

Sure$16.606 rev

7mo ago

Aerosol Anti-Perspirant and Deodorant - Unscented by Sure for Unisex - 6 oz Deodorant Spray - Pack of 4

Sure$29.672 rev

7mo ago

Aerosol Anti-Perspirant and Deodorant - Regular by Sure for Unisex - 6 oz Deodorant Spray

Sure$11.494 rev

7mo ago

Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz

Degree$9.55208 rev

7mo ago

Dove Clinical + Care Antiperspirant Deodorant Dry Spray for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Soft Sensitive with Fresh Scent 3.8 oz

Dove$12.47164 rev

8mo ago

What buyers say about unscented deodorant spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“clean scent”

Quality-Overall10%

“Excellent product”

Value For Money7%

“Good Value”

Durability6%

“Been useing for years”

Advertised Vs Actual Product4%

“As advertised”

Efficiency4%

“not a problem with how effective it is for me”

Moist/Dry3%

“It helps keep user dry”

Allergies3%

“I noticed no irritation”

Ease Of Use2%

“Easy to use”

Stain Resistance2%

“Doesnt stain clothes”

What buyers complain about

Smell23%

“Awful smell”

Ease Of Use12%

“Hard to Push”

Value For Money6%

“It's way too expensive”

Functionality-Overall6%

“Doesn't work”

Durability6%

“Does not last”

Leak-Proof4%

“The sprayer leaks & went everywhere”

Quality-Overall4%

“Container poor quality”

Allergies3%

“Also broke out in a rash”

Moist/Dry3%

“won't keep me completely dry if I have my moments”

Defective Material/Parts2%

“cap did not work”

Common questions

Is unscented deodorant spray profitable to sell on Amazon United States?: The niche generates $103K/yr across 20 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the unscented deodorant spray niche?: 8 brands and 114 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in unscented deodorant spray?: Top complaints mined from reviews: Smell, Ease Of Use, Value For Money. The return rate is 0.0%.
When does demand for unscented deodorant spray peak?: Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the unscented deodorant spray niche?: Listings span $5.46–$34.01; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 2,945 reviews — the moat a new listing must climb.

unscented deodorant spray

unscented deodorant spray market data

Competition & brand share

Demand & seasonality

Top unscented deodorant spray search terms

Top unscented deodorant spray products on Amazon

Top sellers

Newest

Trending

What buyers say about unscented deodorant spray

What buyers love

What buyers complain about

Common questions

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