Unscented Deodorant Spray

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+33.9%

Conversion, latest week

7.1%

Market size, estimated

$103Ka year

Peak month

December3.0× the quietest month

Top search term

sure deodorant spray20K searches a year

Listings sell for $16.72 on average, from $5.46 to $34.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.72 that is $4K to $8K a year per listing.

Average price

$16.72inside the $15 to $100 sweet spot

Price range

$5.46–$34.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.0%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #291 within Deodorants & Antiperspirants. It carries 2,945 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

75%

Out of stock, average day

3.2%

Average rank

#291in Deodorants & Antiperspirants

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,945per listing

Listings tracked

20

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

106 months