unscented chapstick
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.13–$28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$247K$247K/yr · 330K searches
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Review moat
Bad8,054.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, unscented chapstick is a $247K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
unscented chapstick market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $321K–$428K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #493
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 55%
- Out of stock
- 6.5%
- Avg brand age
- 60 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
119
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
3%
- ChapStick85%
- Aquaphor3%
- Vaseline2%
- Ctosree2%
- eos2%
- e.l.f.2%
- Open — no brand owns it (3 brands, 3%)
Demand
Weekly Amazon search volume, last 21 weeks — -29.4% search growth over the last 90 days.Top unscented chapstick search terms
- chapstick total hydration189K/yr
- blue chapstick31K/yr
- chap stick total hydration lip balm27K/yr
- total hydration chap stick14K/yr
- chapstick moisturizer15K/yr
- chapstick hydration9K/yr
- chapstick total hydration coconut7K/yr
- blue chapstick bulk7K/yr
- total hydration lip balm4K/yr
- chapstick hydration lip balm3K/yr
Top unscented chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ChapStick Moisturizer Original Lip Balm Tubes SPF 15 and Skin Protectant - 0.15 Oz (Pack of 3)
ChapStick$3.894.8★10,580 rev
Chapstick Total Hydration Sea Minerals Lip Balm - 0.12oz (Sheer Glow)
ChapStick$6.964.4★203 rev
ChapStick Total Hydration Soothing Oasis Moisturizing Lip Balm Tube Lip Balm for Lip Care - 0.12 Oz
ChapStick$18.254.7★1,198 rev
ChapStick Total Hydration (Fresh Citrus Flavor 0.12 Ounce) Flavored Lip Balm Tube Natural Age Defying Lip Care Clinically Proven
ChapStick$10.404.6★479 rev
ChapStick Total Hydration Essential Oils Happy Orange And Lemon Lip Balm Tube Lip Care - 0.12 Oz
ChapStick$9.974.7★2,628 rev
Newest
by launch date
e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry
e.l.f.$4.8026,453 rev
Ctosree 20 Pcs 20 Pcs Coquette Bow Lipstick Holder Keychain Gifts Bulk Coquette Lip Balm Holder Keychain Bow Birthday Party Favors (Elegant Style Blue)
Ctosree$17.39100 rev
ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea
ChapStick$21.02157 rev
Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness 0.17 Oz Stick
Aquaphor$5.682,310 rev
ChapStick Lip Balm Honey Nourish Moisturizing Formula with Shea Butter and Avocado Butter Vitamin E Flavors Lavender Vanilla Brown Sugar 3CT .45OZ
ChapStick$7.72796 rev
Trending
90-day click momentume.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry
e.l.f.$4.804.6★
Ctosree 20 Pcs 20 Pcs Coquette Bow Lipstick Holder Keychain Gifts Bulk Coquette Lip Balm Holder Keychain Bow Birthday Party Favors (Elegant Style Blue)
Ctosree$17.394.8★
Vaseline Lip Original - 12 Pack Box
Vaseline$14.184.7★
ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea
ChapStick$21.024.6★
ChapStick Total Hydration Moisture + Tint Pink Nude Tinted Lip Balm Tube Tinted Moisturizer - 0.12 Oz
ChapStick$28.284.6★
What buyers say about unscented chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Very Moisturizing”
“Excellent product”
“Great Value”
“Feels good”
“fragrance-free”
“As Advertised”
“Effective”
“Very easy to use”
“Great for gifts”
“Great color”
What buyers complain about
“Poor moisturizer”
“Expensive”
“Horrible texture”
“It's almost as if they tried to make it smell like bubblegum but didn't quite get there”
“I dont like this color”
“Broke”
“Didn't work for me”
“Low Quality”
“ruins the stick entirely”
“Not for Sensitive Lips”
Top return reasons
Common questions
- Is unscented chapstick profitable to sell on Amazon United States?
- The niche generates $247K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the unscented chapstick niche?
- 9 brands and 119 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in unscented chapstick?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Texture/Consistency-Overall. The return rate is 0.3%.
- What does it cost to enter the unscented chapstick niche?
- Listings span $3.13–$28.28; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 8,055 reviews — the moat a new listing must climb.