Unscented Chapstick

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

330K

Growth, 90 days vs prior 90

-29.4%

Conversion, latest week

7.0%

Market size, estimated

$247Ka year

Top search term

chapstick total hydration189K searches a year

Listings sell for $10.70 on average, from $3.13 to $28.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $10.70 that is $8K to $11K a year per listing.

Average price

$10.70under the $15 to $100 sweet spot

Price range

$3.13–$28.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

0.3%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #493 within Lip Care. It carries 8,055 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

93%

Out of stock, average day

6.5%

Average rank

#493in Lip Care

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

8,055per listing

Listings tracked

29

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months