Unscented Body Wash

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

680K

Growth, 90 days vs prior 90

+13.3%

Conversion, latest week

18.1%

Market size, estimated

$1.5Ma year

Peak month

May2.9× the quietest month

Top search term

vanicream body wash271K searches a year

Listings sell for $12.36 on average, from $6.69 to $24.81. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 20,000 to 25,000 of them. At $12.36 that is $247K to $309K a year per listing.

Average price

$12.36under the $15 to $100 sweet spot

Price range

$6.69–$24.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

20,000–25,000

Revenue per listing a year

$247K–$309K

Returns

0.3%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Cleansers. It carries 22,280 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#56in Cleansers

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

22,280per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months