Is unscented body scrub profitable to sell on Amazon United States?

The niche generates $35K/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the unscented body scrub niche?

27 brands and 619 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in unscented body scrub?

Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Use. The return rate is 0.4%.

When does demand for unscented body scrub peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the unscented body scrub niche?

Listings span $4.59–$44.53; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 7,286 reviews — the moat a new listing must climb.

unscented body scrub

Worth a look

Shows low returns (0.4%), but a small market ($35K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Good$4.59–$44.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.19

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,285.78

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$35K

$35K/yr · 59K searches

According to Flapen's Amazon United States niche tracking, unscented body scrub is a $35K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

unscented body scrub market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 4.3%
Avg BSR: #77
Page quality: 0%
Prime: 92%
Sponsored: 81%
Out of stock: 1.2%
Avg brand age: 59 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

619

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

45%

Top 20: 86%

Open market

31%

Aveeno29%
BARE BOTANICS11%
The Lotion Company9%
Naturium8%
Dove8%
Saltair5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top unscented body scrub search terms

unscented body scrub20K/yr +10.0%2.3% conv.
aveeno body scrub15K/yr +42.9%4.1% conv.
fragrance free body scrub10K/yr +10.9%2.6% conv.
aveeno exfoliating body wash5K/yr -2.0%4.5% conv.
unscented sugar scrub4K/yr -6.6%4.1% conv.
aveeno body scrub exfoliator2K/yr +46.0%5.0% conv.
unscented exfoliating body scrub3K/yr +44.3%5.1% conv.

All search terms

Top unscented body scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bare Botanics 24oz Unscented Sea Salt Body Scrub | Non-toxic Vegan & Cruelty-free | Made in Madison WI | Full Body Exfoliator & Hydrating Moisturizer with a Cute Wooden Spoon

BARE BOTANICS$27.974.4★4,969 rev

The Lotion Company Sugar Scrub Fragrance Free Exfoliating Body Wash Unscented Paraben Free Cruelty Free Gentle Bath & Shower Exfoliator Made in USA; 11 ounces

The Lotion Company$13.224.6★253 rev

Aveeno Daily Moisturizing Body Scrub Exfoliating Body Wash for Smoother Healthier Looking Skin Soothing Prebiotic Oat Formula Sulfate-Free Soap-Free & Dye-Free 8 oz

Aveeno$8.214.7★471 rev

Aveeno Positively Radiant Skin Brightening Daily Facial Scrub with Moisture-Rich Soy Extract Gently Exfoliates & Cleanses for Soft Smooth More Even-Toned Skin Hypoallergenic 7 oz

Aveeno$9.524.7★4,524 rev

Aveeno Positively Radiant Skin Brightening Exfoliating Daily Face Wash Scrub Gentle with Moisture-Rich Soy Extract Helps Improve Skin Tone & Texture Oil- & Soap-Free Hypoallergenic 5 Oz

Aveeno$7.134.6★39,570 rev

Newest

by launch date

Oatmeal Sugar Body & Foot Scrub 10 oz - Very Gentle and Perfect for Sensitive Skin for a complete spa-like experience - Packaging color may vary.

Essentially KateS$9.2040 rev

3mo ago

Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz

Naturium$19.22149 rev

4mo ago

Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz

Native$9.67468 rev

5mo ago

Versed Buff It Out AHA Exfoliating Body Scrub and Mask - Lactic Acid & Glycolic Acid Exfoliant - Microfine Pumice Body Exfoliator to Polish and Smooth Bumpy Dry Skin - Vegan & Cruelty-Free (8 oz)

Versed$14.47559 rev

1y ago

Dove Scrub Macadamia Rice Milk Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$7.099,903 rev

1y ago

What buyers say about unscented body scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“smells clean”

Soft Feel12%

“Silky smooth”

Quality-Overall8%

“Great quality oil”

Cleansing8%

“Clean and fresh”

Moist/Dry8%

“Super hydrating”

Suitability Dry Skin5%

“Good on dry skin”

Suitability Combination Skin5%

“good for my skin”

Value For Money3%

“Reasonable price”

Efficiency2%

“Works for my hands”

Advertised Vs Actual Product1%

“does what it says”

What buyers complain about

Smell18%

“Bad odor”

Moist/Dry5%

“Dried out”

Ease Of Use5%

“hard to get out”

Allergies4%

“Itchy skin”

Ease Of Cleaning3%

“poor cleaning”

Oily/Greasy3%

“Quite oily”

Functionality-Overall3%

“Pump Doesn't Work”

Leak-Proof3%

“Leaked”

Size-Overall2%

“Small in size”

Hard Feel2%

“it was too rough”

Top return reasons

Smell27%

Leak-Proof18%

Advertised Vs Actual Product6%

Product Condition6%

Functionality-Overall5%

Size-Overall5%

Value For Money4%

Motor Power4%