Unscented Body Oil
FailShoppers spend an estimated $80K a year here, so Unscented Body Oil is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $80K/yr116K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 61%top-5 click share · 17 brands · 294 sellers
Flapen Score
Unscented Body Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Unscented Body Oil is stronger. Inside it, weaker.
Market
The Unscented Body Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Unscented Body Oil 116K times last year and spent an estimated $80K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $80Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- unscented body oil55K searches a year
02 · Price
A sale here is worth $13.62.
Listings sell for $13.62 on average, from $4.08 to $51.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.62 that is $3K to $7K a year per listing.
- Average price
- $13.62under the $15 to $100 sweet spot
- Price range
- $4.08–$51.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Oils. It carries 13,429 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Oils
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 13,429per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Unscented Body Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
294
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
25%
- Brand 132%
- Brand 219%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Unscented Body Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Unscented Body Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- unscented body oil55K/yr
- fragrance free body oil24K/yr
- body oil unscented14K/yr
- palmers vitamin e oil11K/yr
- body oil fragrance free7K/yr
- unscented oil3K/yr
- vitamin e oil palmers2K/yr
Reviews and returns
What reviews say buyers love and hate about Unscented Body Oil
We read the reviews and the return reasons for every product selling here.
“Awful Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unscented Body Oil questions
Answered from the same tracked data.









