unscented body oil
Skip itA small market ($80K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great$4.08–$51.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 116K searches
Review moat
Bad13,428.74avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, unscented body oil is a $80K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
unscented body oil market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $82K–$109K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
294
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
25%
- Palmer's32%
- Neutrogena19%
- BARE BOTANICS8%
- Aveeno6%
- Yoken5%
- The Honest Company5%
Demand
Weekly Amazon search volume, last 49 weeks — +3.2% search growth over the last 90 days.Top unscented body oil search terms
- unscented body oil55K/yr
- fragrance free body oil24K/yr
- body oil unscented14K/yr
- palmers vitamin e oil11K/yr
- body oil fragrance free7K/yr
- unscented oil3K/yr
- vitamin e oil palmers2K/yr
Top unscented body oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Vitamin E Multi-Purpose Body Oil 5.1 Ounce
Palmer's$7.794.6★2,697 rev
Neutrogena Body Oil Light Sesame Formula Fragrance-Free Nourishing Moisturizer Before and After Shower Application for Smooth Radiant Looking Skin Lightweight and Non-Greasy Feel 8.5 fl oz
Neutrogena$12.474.7★14,139 rev
BARE BOTANICS 8 oz Moisturizing Unscented Body Oil - 100% Pure & Natural for Skin & Nails - Perfect for Moisturization - Vegan Cruelty Free & Naturally Scented Hair Oil
BARE BOTANICS$15.594.6★393 rev
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough Dry Sensitive Skin Nourishing Body Spray for Smoother More Even Skin Paraben- & Silicone-Free 6.7 fl. oz
Aveeno$8.574.6★26,437 rev
The Honest Company Fragrance-Free Moisturizing Body Oil Nourish Soothe Babys Skin Plant-Based Hypoallergenic Vegan 4.0 fl oz
The Honest Company$10.204.5★4,145 rev
Newest
by launch date
Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz
Saltair$22.566,259 rev
Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care
Yoken$9.777,235 rev
Her Fantasy Box | Body Splash Hydrating Body Oil - Moisturizing Non-Greasy Formula for Soft Smooth Skin - All-Natural Lightweight & Nourishing (8 Fl Oz Unscented)
Her Fantasy Box$12.742,120 rev
Naturium The Glow Getter Body Oil Multi-Oil for Intense Nourishment Hydrating & Moisturizing Formula Vegan & Cruelty-Free 3.4 oz
Naturium$23.55771 rev
BARE BOTANICS 8 oz Moisturizing Unscented Body Oil - 100% Pure & Natural for Skin & Nails - Perfect for Moisturization - Vegan Cruelty Free & Naturally Scented Hair Oil
BARE BOTANICS$15.59393 rev
Trending
90-day click momentumSaltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz
Saltair$22.564.5★
Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care
Yoken$9.774.7★
NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented 4-Ounce
NOW Foods$4.084.7★
OSEA Undaria Algae Body Oil 5 oz Visibly Firming Deeply Moisturizing Instantly Improve Elasticity Clean Lightweight Non-Greasy Hydration Vegan & Cruelty-Free Seaweed Skincare
OSEA$51.764.5★
pureSCRUBS Ultra Moisturizing Unscented Body Oil for Dry Skin 4 oz
pureSCRUBS$15.844.3★
What buyers say about unscented body oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Amazing moisturizer”
“Excellent Product”
“Leaves skin soft”
“Helps a lot with my dry skin”
“Absorbs good”
“Good price”
“Good on skin”
“I purchased this excellent product it's never too oily”
“gives my skin a glow without the greasy feeling”
What buyers complain about
“Awful Smell”
“Very oily”
“Doesn't really moisturize”
“ALLERGIC REACTION”
“Too expensive”
“Product does leak quite easily”
“Didn't absorb”
“much thinner than anticipated”
“Hard to Open”
“the pump lets out too much at one time”
Top return reasons
Common questions
- Is unscented body oil profitable to sell on Amazon United States?
- The niche generates $80K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the unscented body oil niche?
- 17 brands and 294 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in unscented body oil?
- Top complaints mined from reviews: Smell, Oily/Greasy, Moist/Dry. The return rate is 0.5%.
- What does it cost to enter the unscented body oil niche?
- Listings span $4.08–$51.76; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 13,429 reviews — the moat a new listing must climb.