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Unscented Body Oil

Fail

Shoppers spend an estimated $80K a year here, so Unscented Body Oil is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$80K/yr116K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
61%top-5 click share · 17 brands · 294 sellers

Flapen Score

Unscented Body Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Unscented Body Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unscented Body Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Unscented Body Oil 116K times last year and spent an estimated $80K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
5.0%
Market size, estimated
$80Ka year
Peak month
June1.5× the quietest month
Top search term
unscented body oil55K searches a year

02 · Price

A sale here is worth $13.62.

Listings sell for $13.62 on average, from $4.08 to $51.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.62 that is $3K to $7K a year per listing.

Average price
$13.62under the $15 to $100 sweet spot
Price range
$4.08–$51.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Oils. It carries 13,429 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Oils
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
13,429per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Unscented Body Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

294

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

25%

  • Brand 132%
  • Brand 219%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Unscented Body Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Unscented Body Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unscented body oil55K/yr
  • fragrance free body oil24K/yr
  • body oil unscented14K/yr
  • palmers vitamin e oil11K/yr
  • body oil fragrance free7K/yr
  • unscented oil3K/yr
  • vitamin e oil palmers2K/yr

Reviews and returns

What reviews say buyers love and hate about Unscented Body Oil

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.5%of orders come back
“Awful Smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Unscented Body Oil questions

Answered from the same tracked data.