Unscented Beard Oil

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

11.6%

Market size, estimated

$57Ka year

Peak month

December1.8× the quietest month

Top search term

unscented beard oil20K searches a year

Listings sell for $14.14 on average, from $10.37 to $21.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $14.14 that is $4K to $7K a year per listing.

Average price

$14.14under the $15 to $100 sweet spot

Price range

$10.37–$21.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.5%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Men's. It carries 7,583 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#316in Men's

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

7,583per listing

Listings tracked

5

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months