Is unscented beard oil profitable to sell on Amazon United States?

The niche generates $57K/yr across 5 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Skip it (36/100).

How competitive is the unscented beard oil niche?

5 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in unscented beard oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Quality-Overall. The return rate is 0.5%.

When does demand for unscented beard oil peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the unscented beard oil niche?

Listings span $10.37–$21.66; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 7,583 reviews — the moat a new listing must climb.

unscented beard oil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.14

avg listing price — sweet spot $15–$100

Price range

Good$10.37–$21.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,583.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Market size

Bad$57K

$57K/yr · 35K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, unscented beard oil is a $57K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

unscented beard oil market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $57K–$71K; units × avg price
Conversion rate: 11.6%
Avg BSR: #316
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Honest Amish51%
Cremo13%
Gravitas13%
Simply Great Beard Oil13%
Grave Before Shave11%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -17.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top unscented beard oil search terms

unscented beard oil20K/yr -18.0%0.3% conv.
beard oil unscented8K/yr -14.6%0.1% conv.
fragrance free beard oil3K/yr -0.2%0.0% conv.
unscented beard oil for men3K/yr -41.6%0.0% conv.

All search terms

Top unscented beard oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honest Amish - Classic Beard Oil - 2 Ounce

Honest Amish$12.144.5★31,286 rev

Cremo Beard Oil Palo Santo (Reserve Collection) 1 fl oz - Restore Natural Moisture and Soften Your Beard To Help Relieve Beard Itch

Cremo$11.574.6★4,888 rev

Gravitas Overhaul: Beard Druff Repair for Men 250mL Soothe Flaky Skin Under Beard Unscented Flaky Beard Oil Non-Greasy Fast Absorption Reduce Beard Flakes

Gravitas$14.964.3★39 rev

SIMPLY GREAT BEARD OIL Beard Oil Unscented 2.9 OZ

Simply Great Beard Oil$21.664.4★922 rev

Grave Before Shave Viking Blend Beard Oil

Grave Before Shave$10.374.5★782 rev

Newest

by launch date

Gravitas Overhaul: Beard Druff Repair for Men 250mL Soothe Flaky Skin Under Beard Unscented Flaky Beard Oil Non-Greasy Fast Absorption Reduce Beard Flakes

Gravitas$14.9639 rev

1y ago

Cremo Beard Oil Palo Santo (Reserve Collection) 1 fl oz - Restore Natural Moisture and Soften Your Beard To Help Relieve Beard Itch

Cremo$11.574,888 rev

5y ago

SIMPLY GREAT BEARD OIL Beard Oil Unscented 2.9 OZ

Simply Great Beard Oil$21.66922 rev

11y ago

Honest Amish - Classic Beard Oil - 2 Ounce

Honest Amish$12.1431,286 rev

11y ago

Grave Before Shave Viking Blend Beard Oil

Grave Before Shave$10.37782 rev

12y ago

What buyers say about unscented beard oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“it smells clean”

Quality-Overall14%

“Decent entry level product”

Soft Feel10%

“My beard actually feels softer”

Moist/Dry7%

“the skin moisturized”

Value For Money5%

“doesnt feel overpriced”

Hair Styling2%

“Awesome the best beard oil”

Ease Of Application2%

“easy to apply”

Ease Of Use2%

“Easy to use”

Absorbency2%

“It absorbs nicely too”

Oily/Greasy2%

“It absorbs really well without leaving everything feeling greasy”

What buyers complain about

Smell37%

“Weird Smell”

Oily/Greasy8%

“Great oil, cheap container”

Quality-Overall6%

“Good product, poor Amazon QC”

Allergies5%

“Do not use if you are allergic to basically anything”

Moist/Dry5%

“He was geting really dry skin under his beard”

Advertised Vs Actual Product4%

“Poor shipping advertisement”

Functionality-Overall2%

“Not effective for desired effect”

Ingredients-Overall2%

“doesnt have the ingredients on the bottle”

Ease Of Application1%

“not mine, very disappointed they lowered the quality of the applicator”

Product Condition1%

“it looks like it was used or not sealed good”

Top return reasons

Smell66%

Advertised Vs Actual Product7%

Leak-Proof4%

Oily/Greasy4%

Functionality-Overall3%

Size-Overall2%

Defective Material/Parts2%