Unscented Antibacterial Soap

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months

279K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

7.5%

Market size, estimated

$300Ka year

Peak month

September2.0× the quietest month

Top search term

unscented antibacterial soap71K searches a year

Listings sell for $14.24 on average, from $2.52 to $37.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.24 that is $11K to $14K a year per listing.

Average price

$14.24under the $15 to $100 sweet spot

Price range

$2.52–$37.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$14K

Returns

0.2%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #164 within Foot & Hand Care. It carries 10,891 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#164in Foot & Hand Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

10,891per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

81 months