Unscented

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

11.3%

Market size, estimated

$216Ka year

Top search term

fragrance free20K searches a year

Listings sell for $12.40 on average, from $3.40 to $25.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $12.40 that is $37K to $50K a year per listing.

Average price

$12.40under the $15 to $100 sweet spot

Price range

$3.40–$25.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

3,000–4,000

Revenue per listing a year

$37K–$50K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #523 within Lotions. It carries 33,536 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#523in Lotions

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

33,536per listing

Listings tracked

6

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

91 months