Is unmute noyz perfume profitable to sell on Amazon United States?

The niche generates $17K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the unmute noyz perfume niche?

16 brands and 55 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in unmute noyz perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.

When does demand for unmute noyz perfume peak?

Demand peaks in Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the unmute noyz perfume niche?

Listings span $12.52–$76.51; the average listing price is $30.14 (sweet spot $15–$100). The average incumbent carries 4,361 reviews — the moat a new listing must climb.

unmute noyz perfume

Worth a look

Shows low returns (0.3%), but weak search conversion (0.2%) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.14

avg listing price — sweet spot $15–$100

Price range

Great$12.52–$76.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+32.7%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,361.28

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$17K

$17K/yr · 240K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, unmute noyz perfume is a $17K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

unmute noyz perfume market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $15K–$23K; units × avg price
Conversion rate: 0.2%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.2%
Avg brand age: 53 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

33%

CHRLEISURE35%
Billie Eilish7%
PHLUR7%
Salt & Stone7%
Dossier6%
Bella Vita Luxury5%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +32.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.0×

Open Trend

Top unmute noyz perfume search terms

noyz perfume121K/yr +40.8%0.1% conv.
noyz67K/yr +26.0%0.1% conv.
noyz perfume for women19K/yr +53.8%0.1% conv.
unmute noyz perfume18K/yr -6.2%0.1% conv.
noyz unmute5K/yr -1.4%0.2% conv.
noyz unmute perfume4K/yr +2.2%0.1% conv.
unmute by noyz5K/yr -25.6%0.0% conv.
unmute by noyz perfume2K/yr -19.9%0.0% conv.

All search terms

Top unmute noyz perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CHRLEISURE Womens 4 Packs Workout Gym Shorts High Waisted Butt Lifting Scrunch Butt Seamless Booty Shorts(Black DGray Pink Blue M)

CHRLEISURE$24.164.4★4,576 rev

Billie Eilish Eau de Parfum Spray Perfume for Women Notes of Sugared Petals Vanilla & Musk 1.0 Fl Oz

Billie Eilish$49.364.6★12,396 rev

Salt & Stone Body Mist | Santal & Vetiver | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance with Glycerin and Red Algae | Vegan Cruelty Free 3.4 fl oz

Salt & Stone$42.783.7★2,496 rev

Dossier - Ambery Vanilla - Eau de Parfum - Vanilla Perfume - Inspired by Black Opium - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)

Dossier$26.064.4★3,764 rev

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Womens Day Special

Bella Vita Luxury$19.913.9★15,989 rev

Newest

by launch date

Glossier You Eau de Parfum - Unisex Fragrance for Men & Women Skin-Scent Enhancer Smells Different on Everyone - Musky Warm & Spicy Perfume with Pink Pepper Iris & Ambrox Base Notes 50ml

Glossier$76.51334 rev

6mo ago

eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.62717 rev

6mo ago

eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz

eos$12.522,544 rev

8mo ago

Just Juice - The Summer I Turned Pretty Cousins Beach - Beachy Creamy Coconut and Vanilla Perfume for Women and Men - 3.4 oz

Just Juice$26.94376 rev

1y ago

Kitsch Hair Perfume for Women - Warm Sugar | Clean Deodorizing & Patented Odor-Eliminating Technology Hair Spray & Body Mist - Freshen Hair Body & Pillows - Pink Grapefruit & Vanilla Scent - 50mL

Kitsch$16.772,528 rev

1y ago

What buyers say about unmute noyz perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Clean scent”

Value For Money3%

“Definitely worth the price”

Durability3%

“durable”

Quality-Overall2%

“The bottle is nice quality as well”

Size-Overall2%

“Good bottle size”

Soft Feel1%

“Its soft and creamy”

Gifting Purpose1%

“Great gift”

Advertised Vs Actual Product1%

“Exactly what I wanted”

Weight Light0%

“Lightweight”

Comfort-Overall0%

“very comfortable to wear”

What buyers complain about

Smell58%

“Chemical Smell”

Durability7%

“Does not last”

Value For Money3%

“Expensive”

Alcohol Content3%

“High alcohol content”

Size-Overall2%

“Way too small”

Advertised Vs Actual Product2%

“not as described”

Leak-Proof2%

“Leaked everywhere”

Strength1%

“Not strong”

Quality-Overall1%

“the quality is so different now”

Allergies1%

“Allergic Reaction”

Top return reasons

Size-Overall27%

Smell23%

Waist Fit10%

Advertised Vs Actual Product5%

Material Quality4%

Transparency4%

Thin3%

Length3%

Functionality-Overall3%

Thigh Fit2%

Common questions

Is unmute noyz perfume profitable to sell on Amazon United States?: The niche generates $17K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the unmute noyz perfume niche?: 16 brands and 55 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in unmute noyz perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
When does demand for unmute noyz perfume peak?: Demand peaks in Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the unmute noyz perfume niche?: Listings span $12.52–$76.51; the average listing price is $30.14 (sweet spot $15–$100). The average incumbent carries 4,361 reviews — the moat a new listing must climb.