Unisex Cologne

Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months

475K

Growth, 90 days vs prior 90

+26.3%

Conversion, latest week

1.7%

Market size, estimated

$279Ka year

Top search term

hawas tropical272K searches a year

Listings sell for $35.58 on average, from $23.15 to $42.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 3,000 to 4,000 of them. At $35.58 that is $107K to $142K a year per listing.

Average price

$35.58inside the $15 to $100 sweet spot

Price range

$23.15–$42.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

3,000–4,000

Revenue per listing a year

$107K–$142K

Returns

0.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,967 within Men's. It carries 1,465 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#5,967in Men's

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,465per listing

Listings tracked

6

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months