unisex cologne
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$35.58avg listing price — sweet spot $15–$100
Price range
Incredible$23.15–$42.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Review moat
Good1,465avg incumbent reviews — the moat a new listing must climb
Market size
Good$279K$279K/yr · 475K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unisex cologne is a $279K/yr Amazon United States market (475K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
unisex cologne market data
- Units sold / yr
- 8K–10K
- avg 3,000–4,000/product
- Revenue / yr
- $285K–$356K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #5,967
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- RASASI68%
- Erimberate15%
- COOFANDY7%
- ifamawlea6%
- KYKU4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — +26.3% search growth over the last 90 days.Top unisex cologne search terms
- hawas tropical272K/yr
- hawas verde103K/yr
- hawas verde for men11K/yr
- rasasi hawas tropical38K/yr
- rasasi hawas verde15K/yr
- hawas tropical cologne for men19K/yr
- hawas tropical perfume3K/yr
- tropical hawas4K/yr
- hawas verde perfume3K/yr
- rasasi hawas tropical for men3K/yr
Top unisex cologne products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rasasi Hawas Tropical Eau De Parfum Spray for Men 3.38 Ounce
RASASI$42.584.5★1,067 rev
Erimberate Tropical Eau De Parfum Spray for Men 100ml(3.38 Oz) Premium Arabian Fragrance
Erimberate$23.154.0★18 rev
COOFANDY Mens Hawaiian Short Sleeve Shirt Aloha Print Casual Beach Shirts 2 Piece Short Set Tropical Vacation Outfits
COOFANDY$35.224.3★6,507 rev
Mens 2 Piece CowHawaiian Shirt Shorts Button Down Rave Shirt and Shorts Sets with Bucket Hats 3X-Large
ifamawlea$42.824.5★941 rev
RASASI Hawas Malibu
RASASI$40.614.5★170 rev
Newest
by launch dateErimberate Tropical Eau De Parfum Spray for Men 100ml(3.38 Oz) Premium Arabian Fragrance
Erimberate$23.1518 rev
RASASI Hawas Malibu
RASASI$40.61170 rev
Rasasi Hawas Tropical Eau De Parfum Spray for Men 3.38 Ounce
RASASI$42.581,067 rev
KYKU Hawaiian Outfits for Men Tropical Shirt and Shorts Palm Tree Black 2XL
KYKU$29.1287 rev
Mens 2 Piece CowHawaiian Shirt Shorts Button Down Rave Shirt and Shorts Sets with Bucket Hats 3X-Large
ifamawlea$42.82941 rev
Trending
90-day click momentumMens 2 Piece CowHawaiian Shirt Shorts Button Down Rave Shirt and Shorts Sets with Bucket Hats 3X-Large
ifamawlea$42.824.5★
COOFANDY Mens Hawaiian Short Sleeve Shirt Aloha Print Casual Beach Shirts 2 Piece Short Set Tropical Vacation Outfits
COOFANDY$35.224.3★
KYKU Hawaiian Outfits for Men Tropical Shirt and Shorts Palm Tree Black 2XL
KYKU$29.124.4★
Erimberate Tropical Eau De Parfum Spray for Men 100ml(3.38 Oz) Premium Arabian Fragrance
Erimberate$23.154.0★
RASASI Hawas Malibu
RASASI$40.614.5★
What buyers say about unisex cologne
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome scent”
“Longevity 10/10”
“Great product”
“Plus, the price is very affordable”
“SUMMER 🏖 Excellent”
“Justo lo que esperaba”
“Superior dry down”
“easy to wear”
“Great price especially for size”
What buyers complain about
“Smells awful”
“I barely put the cap on after a week of having it and it shattered”
“not too strong”
“It's a big bottle”
“Waste of money”
“Solo hueles a alcohol only smell like alcohol I dont recommend”
“Waste of time and money”
“its leaking from the bottom of the atomizer”
Top return reasons
Common questions
- Is unisex cologne profitable to sell on Amazon United States?
- The niche generates $279K/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the unisex cologne niche?
- 5 brands and 42 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in unisex cologne?
- Top complaints mined from reviews: Smell, Durability, Strength. The return rate is 0.2%.
- What does it cost to enter the unisex cologne niche?
- Listings span $23.15–$42.82; the average listing price is $35.58 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.