Is unicorn bath bombs profitable to sell on Amazon United States?

The niche generates $79K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the unicorn bath bombs niche?

19 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in unicorn bath bombs?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Size-Overall. The return rate is 0.7%.

When does demand for unicorn bath bombs peak?

Demand peaks in Mar–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the unicorn bath bombs niche?

Listings span $6.04–$30.01; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 2,170 reviews — the moat a new listing must climb.

unicorn bath bombs

Worth a look

Shows low returns (0.7%), but soft demand (-47.3% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$20.49

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.04–$30.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,169.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$79K

$79K/yr · 51K searches

Growth

Bad-47.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, unicorn bath bombs is a $79K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

unicorn bath bombs market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $82K–$102K; units × avg price
Conversion rate: 7.6%
Avg BSR: #128
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 14.4%
Avg brand age: 32 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

47%

Top 20: 98%

Open market

43%

ZIMPLI13%
Bofuoos12%
Phaorui10%
sanyi8%
Clear and Fresh8%
NJSTARC6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.3% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top unicorn bath bombs search terms

unicorn bath bombs36K/yr -45.4%7.6% conv.
unicorn bath bomb5K/yr -35.5%6.4% conv.
unicorn bath bombs with surprise inside4K/yr -60.8%9.7% conv.
unicorn bath bombs for girls6K/yr -59.2%6.6% conv.

All search terms

Top unicorn bath bombs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zimpli Kids Large Unicorn Surprise Bath Bomb 1 of 6 Surprise Unicorn Toys to Collect One per Baff Bomb Childrens Collectable Bath Toy

ZIMPLI$6.044.0★1,802 rev

Bofuoos Unicorn Bath Bombs with Surprise Toys Inside Girls Birthday Gifts

Bofuoos$20.364.6★294 rev

Unicorn Bath Bombs for Kids Girls with Bracelet Inside sanyi Boo Basket Stuffers Bubble Bath Toys Birthday Gifts Christmas Stocking Stuffers for 4 5 6 7 8 Year Old Girl Daughter Granddaughter

sanyi$14.144.6★706 rev

Clear&Fresh Unicorn Bath Bombs for Kids with Surprise Squishy Toys Inside 9 Extra Large Bath Salts with Calming and Long Lasting Scent Natural Bubble Bath Bombs for Girls Sensitive Skin

Clear and Fresh$26.724.6★2,808 rev

Unicorn Bath Bombs for Kids with Surprise Inside-9 Pcs Large Fizzy Bath Salts with Calming and Long Lasting Scent Handmade Bubble Bath Bombs for Gilrs Age 3 4 5 6 7 8 9+ Year Old

NJSTARC$28.304.6★267 rev

Newest

by launch date

20 Pack Unicorn Bath Bombs for Kids Girls with Toys inside Kids Bath Bombs with Surprise Birthday Gifts for Girls Age 3 4 5 6 7 8 9 10 Years Old Bubble Bath Organic Natural Christmas Stocking Stuffers

GDXINYES$24.4424 rev

1mo ago

Unicorn Bath Bombs for Kids with Surprise Inside-9 Pcs Large Fizzy Bath Salts with Calming and Long Lasting Scent Handmade Bubble Bath Bombs for Gilrs Age 3 4 5 6 7 8 9+ Year Old

NJSTARC$28.30267 rev

5mo ago

Qivatex Unicorn Bath Bombs for Girls with Toys Inside Natural Organic

Qivatex$22.071,536 rev

11mo ago

SHUCHING 9 XXL Unicorn Bath Bombs with Surprise Inside Organic Bubble Bath Fizzy Balls for Kids Girls Birthday

SHUCHING$22.7470 rev

11mo ago

Bofuoos Unicorn Bath Bombs with Surprise Toys Inside Girls Birthday Gifts

Bofuoos$20.36294 rev

1y ago

What buyers say about unicorn bath bombs

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“it is a really nice and gentle scent”

Gifting Purpose16%

“Great Gift”

Quality-Overall14%

“Good quality”

Color12%

“Colors were really nice”

Value For Money10%

“Money well spent”

Fun/Entertainment Experience6%

“Fun”

Allergies2%

“don't irritate their sensitive skin”

Advertised Vs Actual Product2%

“Just as described”

Soft Feel2%

“This is gentle on the skin”

Brightness/Shine/Glow2%

“They even glow in the dark”

What buyers complain about

Advertised Vs Actual Product23%

“Not as described”

Value For Money11%

“A little pricey”

Size-Overall11%

“toy to small”

Smell8%

“These smell so strongly of chemicals I cant believe no one else mentioned this in a review”

Quality-Overall7%

“Disappointed on quality of fizz”

Functionality-Overall6%

“Performance issue”

Color4%

“no colors”

Allergies3%

“Skin irritation”

Durability2%

“Bracelet broke within 2 minutes”

Fun/Entertainment Experience2%

“kids were not very excited with the process or the result”

Top return reasons

Advertised Vs Actual Product26%

Size-Overall12%

Smell11%

Functionality-Overall11%

Value For Money7%

Defective Material/Parts6%

Quality-Overall5%