uni pass
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$27.88avg listing price — sweet spot $15–$100
Price range
Great$9.33–$48.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,799avg incumbent reviews — the moat a new listing must climb
Market size
Okay$140K$140K/yr · 634K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, uni pass is a $140K/yr Amazon United States market (634K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 32/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
uni pass market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- $139K–$167K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #621
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 10.3%
- Avg brand age
- 67 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- uni.87%
- 三菱鉛筆13%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 23.6×
Top uni pass search terms
- uni587K/yr
- uni body serum17K/yr
- uni lotion10K/yr
- uni body lotion3K/yr
- uni serum5K/yr
- unie4K/yr
- uni 24 hour body serum5K/yr
- uni body oil4K/yr
Top uni pass products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
uni. 24-Hour Hydrating Body Serum - Lightweight Fast-Absorbing Exfoliating Serum Marine Complex Skin Moisturizer with Organic Aloe Australian Kakudu Plum & Lime Caviar Ischia Sunset Scent (375 ml)
uni.$42.734.3★154 rev
Uni Kuru Toga Roulette Model Auto Lead Rotation 0.5mm Mechanical Pencil Silver Body (M510171P.26)
三菱鉛筆$9.334.7★8,703 rev
uni. Golden Microalgae Body Oil (100 ml)
uni.$48.364.8★9 rev
Uni 24 Hour Serum - Travel Size (90 ml)
uni.$26.674.5★23 rev
Uni Kurutoga Advance Upgrade Model 0.5mm Mechanical Pencil Gun Metallic Body (M510301P.43) Black
三菱鉛筆$12.324.6★5,106 rev
Newest
by launch dateUni 24 Hour Serum - Travel Size (90 ml)
uni.$26.6723 rev
uni. Golden Microalgae Body Oil (100 ml)
uni.$48.369 rev
uni. 24-Hour Hydrating Body Serum - Lightweight Fast-Absorbing Exfoliating Serum Marine Complex Skin Moisturizer with Organic Aloe Australian Kakudu Plum & Lime Caviar Ischia Sunset Scent (375 ml)
uni.$42.73154 rev
Uni Kurutoga Advance Upgrade Model 0.5mm Mechanical Pencil Gun Metallic Body (M510301P.43) Black
三菱鉛筆$12.325,106 rev
Uni Kuru Toga Roulette Model Auto Lead Rotation 0.5mm Mechanical Pencil Silver Body (M510171P.26)
三菱鉛筆$9.338,703 rev
Trending
90-day click momentumUni Kuru Toga Roulette Model Auto Lead Rotation 0.5mm Mechanical Pencil Silver Body (M510171P.26)
三菱鉛筆$9.334.7★
Uni Kurutoga Advance Upgrade Model 0.5mm Mechanical Pencil Gun Metallic Body (M510301P.43) Black
三菱鉛筆$12.324.6★
uni. 24-Hour Hydrating Body Serum - Lightweight Fast-Absorbing Exfoliating Serum Marine Complex Skin Moisturizer with Organic Aloe Australian Kakudu Plum & Lime Caviar Ischia Sunset Scent (375 ml)
uni.$42.734.3★
uni. Golden Microalgae Body Oil (100 ml)
uni.$48.364.8★
Uni 24 Hour Serum - Travel Size (90 ml)
uni.$26.674.5★
What buyers say about uni pass
What buyers praise and complain about, mined from review topics.What buyers love
“Love the scent and very hydrating”
“quality, balanced and comfortable writing”
“Build quality is outstanding”
“Body lotion that hydrates, is a great consistency for applying and smells amazing”
“Excellent pencil”
“It works really well”
“It feels so nice in the hand”
“It is very easy to use”
“Worth every penny”
“Built and designed well”
What buyers complain about
“breaks a lot”
“not a great value for the size”
“Trash”
“they don't provide grip”
“It is too large in circumference”
“the press and lift action is also as some reviewers note, giving it a mushy feel when writing”
“Lead just slides straight out of the tip”
“Wish it would've came with an extra eraser”
“the mechanism broke for me after a day”
“it simply does not live up to 24hr hydration claim”
Top return reasons
Common questions
- Is uni pass profitable to sell on Amazon United States?
- The niche generates $140K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (32/100).
- How competitive is the uni pass niche?
- 2 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in uni pass?
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 0.6%.
- When does demand for uni pass peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 23.6× the quietest.
- What does it cost to enter the uni pass niche?
- Listings span $9.33–$48.36; the average listing price is $27.88 (sweet spot $15–$100). The average incumbent carries 2,799 reviews — the moat a new listing must climb.