Underarm Whitening Deodorant
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 96% of clicks, so Underarm Whitening Deodorant is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $285K/yr296K searches / yr
- 90-day growth
- +46.6%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 140 sellers
Flapen Score
Underarm Whitening Deodorant against its category
The dotted line is the Beauty & Personal Care average. Past it, Underarm Whitening Deodorant is stronger. Inside it, weaker.
Market
The Underarm Whitening Deodorant market on Amazon at a glance
Shoppers on Amazon United States searched for Underarm Whitening Deodorant 296K times last year and spent an estimated $285K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.
- Searches, last 12 months
- 296K
- Growth, 90 days vs prior 90
- +46.6%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $285Ka year
- Peak month
- June2.7× the quietest month
- Top search term
- dove even tone deodorant34K searches a year
02 · Price
A sale here is worth $15.48.
Listings sell for $15.48 on average, from $5.43 to $41.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $15.48 that is $19K to $23K a year per listing.
- Average price
- $15.48inside the $15 to $100 sweet spot
- Price range
- $5.43–$41.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $19K–$23K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Deodorants & Antiperspirants. It carries 7,437 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #192in Deodorants & Antiperspirants
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 7,437per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Underarm Whitening Deodorant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Even Tone Antiperspirant Deodorant Stick Peach Blossom & Rice Milk 3 Count 2.6 oz
- Price
- $17.61
- Rating
- 4.6/5
- Reviews
- 2,817
- Age
- 6y ago
Forgotten Skincare The Original Underarm Brightening Deodorant Cream For Dark Underarms Treatment Body Odor Eliminator For Women & Men Ingrown Hair Treatment Vitamin C & Salicylic Acid
- Price
- $24.27
- Rating
- 4.1/5
- Reviews
- 601
- Age
- 3y ago
Dove Antiperspirant Deodorant Stick Even Tone Shea Butter & Vanilla Pack of 3 for 48h Odor and Sweat Protection & Skin Restoration with Niacinamide & Visible Results in 3 Weeks 2.6 oz
- Price
- $18.68
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 2y ago
Dove Even Tone Antiperspirant Deodorant for Uneven Skin Tone Restoring Powder Sweat Block for All-Day Fresh Feeling 2.6 oz 3 Count
- Price
- $18.04
- Rating
- 4.6/5
- Reviews
- 5,416
- Age
- 6y ago
Forgotten Skincare The Original Underarm Brightening Deodorant Cream For Dark Underarms Treatment Body Odor Eliminator For Women & Men Ingrown Hair Treatment Vitamin C & Salicylic Acid
- Price
- $41.03
- Rating
- 4.1/5
- Reviews
- 601
- Age
- 3y ago
Trending
estimated 90-day click momentum
floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Pink Rose M
- Price
- $21.91
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 3mo ago
Forgotten Skincare The Original Underarm Brightening Deodorant Cream For Dark Underarms Treatment Body Odor Eliminator For Women & Men Ingrown Hair Treatment Vitamin C & Salicylic Acid
- Price
- $41.03
- Rating
- 4.1/5
- Reviews
- 601
- Age
- 3y ago
Asaya Even Tone Mist for Underarms | 7% Glycolic Acid + 3% Lactic Acid & MelaMe | Helps Improve the Appearance of Uneven Tone & Dark Patches | Provides All-Day Freshness | 3.38 Fl Oz
- Price
- $13.05
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 10mo ago
NIVEA Extra Bright 8 Super Food Vitamin C Collagen Booster Underarm Roll-On Deodorant Alcohol-Free 72HR Odor Protection Smooth & Bright Skin 50ml 1.69oz Pack of 2
- Price
- $11.82
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 1y ago
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz
- Price
- $12.42
- Rating
- 4.6/5
- Reviews
- 26,500
- Age
- 12y ago
Newest
by launch datefloralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Pink Rose M
- Price
- $21.91
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 3mo ago
Asaya Even Tone Mist for Underarms | 7% Glycolic Acid + 3% Lactic Acid & MelaMe | Helps Improve the Appearance of Uneven Tone & Dark Patches | Provides All-Day Freshness | 3.38 Fl Oz
- Price
- $13.05
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 10mo ago
NIVEA Extra Bright 8 Super Food Vitamin C Collagen Booster Underarm Roll-On Deodorant Alcohol-Free 72HR Odor Protection Smooth & Bright Skin 50ml 1.69oz Pack of 2
- Price
- $11.82
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 1y ago
SheaMoisture Deodorant Stick for 72h Odor Control Fresh Aluminum Free 2.6 oz
- Price
- $9.76
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 1y ago
Dove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz
- Price
- $9.06
- Rating
- 4.6/5
- Reviews
- 2,488
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
140
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
3%
- Dove60%
- Forgotten Skincare26%
- Shea Moisture5%
- Chemist at Play3%
- Asaya2%
- Secret2%
- Open — no brand owns it (2 brands, 3%)
Demand
Underarm Whitening Deodorant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Underarm Whitening Deodorant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dove even tone deodorant34K/yr
- forgotten skincare underarm brightening deodorant cream35K/yr
- dove even tone deodorant for women66K/yr
- dove even tone29K/yr
- even tone deodorant for women26K/yr
- dove deodorant even tone19K/yr
- even tone deodorant11K/yr
- dove tono uniforme8K/yr
- deodorant for dark underarms6K/yr
- velura underarm brightening cream6K/yr
Reviews and returns
What reviews say buyers love and hate about Underarm Whitening Deodorant
We read the reviews and the return reasons for every product selling here.
“scent is so strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Underarm Whitening Deodorant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data