Underarm Toner

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $668K a year.

Searches, last 12 months

315K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

10.4%

Market size, estimated

$668Ka year

Peak month

February2.2× the quietest month

Top search term

lume soap137K searches a year

Listings sell for $20.45 on average, from $7.88 to $37.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $20.45 that is $41K to $51K a year per listing.

Average price

$20.45inside the $15 to $100 sweet spot

Price range

$7.88–$37.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$41K–$51K

Returns

0.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #68 within Cleansers. It carries 4,236 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#68in Cleansers

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,236per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months