Underarm Roll on for Women
FailThe top 5 brands take 100% of clicks, so Underarm Roll on for Women is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $49K/yr88K searches / yr
- 90-day growth
- +73.8%search demand this quarter
- Competition
- 91%top-5 click share · 4 brands · 26 sellers
Flapen Score
Underarm Roll on for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Underarm Roll on for Women is stronger. Inside it, weaker.
Market
The Underarm Roll on for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Underarm Roll on for Women 88K times last year and spent an estimated $49K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +73.8%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $49Ka year
- Top search term
- chemist at play underarm roll on29K searches a year
02 · Price
A sale here is worth $9.94.
Listings sell for $9.94 on average, from $8.02 to $15.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.94 that is $2K to $5K a year per listing.
- Average price
- $9.94under the $15 to $100 sweet spot
- Price range
- $8.02–$15.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #358 within Deodorants & Antiperspirants. It carries 11,679 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #358in Deodorants & Antiperspirants
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 11,679per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Underarm Roll on for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 218%
- Brand 34%
- Brand 43%
- Open — no brand owns it (0%)
Search terms
Top Underarm Roll on for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chemist at play underarm roll on29K/yr
- underarm roll on for women23K/yr
- kalyra underarm roll on6K/yr
- under arm roll on for women9K/yr
- underarm roll on7K/yr
- bodywise underarm roll on6K/yr
- be bodywise underarm roll on5K/yr
- chemist at play deodorant2K/yr
- bodywise underarm roll on for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Underarm Roll on for Women
We read the reviews and the return reasons for every product selling here.
“Smells terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Underarm Roll on for Women questions
Answered from the same tracked data.