underarm roll on for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+73.8%90-day search growth — must beat 0% to launch
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.94avg listing price — sweet spot $15–$100
Review moat
Bad11,678.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 88K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad$8.02–$15.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, underarm roll on for women is a $49K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
underarm roll on for women market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Chemist at Play75%
- Be Bodywise18%
- WishCare4%
- Minimalist3%
- Open — no brand owns it (0%)
Top underarm roll on for women search terms
- chemist at play underarm roll on29K/yr
- underarm roll on for women23K/yr
- kalyra underarm roll on6K/yr
- under arm roll on for women9K/yr
- underarm roll on7K/yr
- bodywise underarm roll on6K/yr
- be bodywise underarm roll on5K/yr
- chemist at play deodorant2K/yr
- bodywise underarm roll on for women3K/yr
Top underarm roll on for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin | Fragrance-Free | Alcohol & Aluminium Free | 1.35 fl oz
Chemist at Play$9.264.2★20,637 rev
Be Bodywise Deodorant Roll on. Aluminum Free Alcohol Free. With AHA BHA Lactic Acid Mandelic Acid. Prevents Odor Reduces Pigmentation. Probiotic Toner for Women. Floral Scent. 1.7 Oz
Be Bodywise$15.064.1★113 rev
Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm| For Sensitive Skin|Royal Oudh Fragrance | Alcohol & Aluminium Free|1.35 fl oz
Chemist at Play$9.304.2★20,637 rev
Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin | Aqua Fragrance | Alcohol & Aluminium Free | 1.35 fl oz
Chemist at Play$9.154.2★20,637 rev
Chemist at Play UnderArm Roll-On with 5% AHA|Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm|For Sensitive Skin|White Jasmine Fragrance|Alcohol & Aluminium Free| 1.35 fl oz
Chemist at Play$9.284.2★20,637 rev
Newest
by launch dateBe Bodywise Deodorant Roll on. Aluminum Free Alcohol Free. With AHA BHA Lactic Acid Mandelic Acid. Prevents Odor Reduces Pigmentation. Probiotic Toner for Women. Floral Scent. 1.7 Oz
Be Bodywise$15.06113 rev
Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm| For Sensitive Skin|Royal Oudh Fragrance | Alcohol & Aluminium Free|1.35 fl oz
Chemist at Play$9.3020,637 rev
Chemist at Play UnderArm Roll-On with 5% AHA|Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm|For Sensitive Skin|White Jasmine Fragrance|Alcohol & Aluminium Free| 1.35 fl oz
Chemist at Play$9.2820,637 rev
Minimalist Underarm Roll On Deodorant with Nonapeptide + AHA BHA 06% | Control Odour & Fade Darkness | Fragrance Free Aluminium Free Deodorant | 1.35 Fl Oz / 40 ml
Minimalist$10.913,226 rev
WishCare Underarm Roll On Serum- Roll On Deo for Women & Men- 0% Alcohol & Long Lasting Aqua Fragrance - 50ml
WishCare$8.025,319 rev
Trending
90-day click momentumChemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm| For Sensitive Skin|Royal Oudh Fragrance | Alcohol & Aluminium Free|1.35 fl oz
Chemist at Play$9.304.2★
Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin | Fragrance-Free | Alcohol & Aluminium Free | 1.35 fl oz
Chemist at Play$9.264.2★
Be Bodywise Deodorant Roll on. Aluminum Free Alcohol Free. With AHA BHA Lactic Acid Mandelic Acid. Prevents Odor Reduces Pigmentation. Probiotic Toner for Women. Floral Scent. 1.7 Oz
Be Bodywise$15.064.1★
Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin | Aqua Fragrance | Alcohol & Aluminium Free | 1.35 fl oz
Chemist at Play$9.154.2★
WishCare Underarm Roll On Serum- Roll On Deo for Women & Men- 0% Alcohol & Long Lasting Aqua Fragrance - 50ml
WishCare$8.024.1★
What buyers say about underarm roll on for women
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is really good f”
“No skin irritation”
“Excellent product”
“Great product for the price”
“Works well”
“dries quickly”
“Felt Gentle on Skin”
“Easy to use”
“Does the job”
“gentle on sensitive skin”
What buyers complain about
“Smells terrible”
“Caused severe irritation”
“Didnt work”
“Burned my skin”
“Definitely a waste of money”
“Bad reaction/discoloration”
“It is a bit wet”
“Burned my armpits after a few weeks of usage”
“Leaks”
“nothing lasted over a few hrs”
Top return reasons
Common questions
- Is underarm roll on for women profitable to sell on Amazon United States?
- The niche generates $49K/yr across 8 tracked products. 90-day search growth is +73.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the underarm roll on for women niche?
- 4 brands and 26 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in underarm roll on for women?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 1.1%.
- What does it cost to enter the underarm roll on for women niche?
- Listings span $8.02–$15.06; the average listing price is $9.94 (sweet spot $15–$100). The average incumbent carries 11,679 reviews — the moat a new listing must climb.