Under Lash False Eyelashes

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

8.0%

Market size, estimated

$293Ka year

Peak month

August1.6× the quietest month

Top search term

kiss eyelashes147K searches a year

Listings sell for $10.36 on average, from $6.45 to $26.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $10.36 that is $16K to $21K a year per listing.

Average price

$10.36under the $15 to $100 sweet spot

Price range

$6.45–$26.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

1.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Makeup Brushes & Tools. It carries 4,330 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#126in Makeup Brushes & Tools

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,330per listing

Listings tracked

16

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months