under lash false eyelashes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.45–$26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$293K$293K/yr · 351K searches
Avg price
Okay$10.36avg listing price — sweet spot $15–$100
Review moat
Bad4,330avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, under lash false eyelashes is a $293K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
under lash false eyelashes market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $311K–$414K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- KISS87%
- imPRESS5%
- Onlyall4%
- WONSIS2%
- FARRED2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top under lash false eyelashes search terms
- kiss eyelashes147K/yr
- kiss wispy lashes20K/yr
- short natural lashes16K/yr
- natural fake lashes14K/yr
- kiss lash couture12K/yr
- kiss pompadour lashes16K/yr
- fake eyelashes natural10K/yr
- kiss so wispy lashes12K/yr
- pompadour kiss eyelashes12K/yr
- easy false eyelashes for beginners13K/yr
Top under lash false eyelashes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiss So Wispy False Eyelashes 12mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters
KISS$8.574.6★19,262 rev
Kiss So Wispy False Eyelashes Pompadour 16mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters
KISS$9.244.6★1,176 rev
Kiss Looks So Natural False Eyelashes Multipack - 03 10mm Includes Easy to Apply Reusable Lash Clusters
KISS$8.964.4★3,220 rev
Kiss Looks So Natural False Eyelashes Shy 12mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters
KISS$8.274.3★16,711 rev
Kiss So Wispy Pompadour Lashes 5 Pairs (Pack of 3)
KISS$26.444.8★342 rev
Newest
by launch date
Onlyall Short Natural Eyelashes Natural Fake Lashes Clear Band Lashes False Eyelashes Wispy Lashes Natural Eyelashes 12mm Lashes H24
Onlyall$8.15585 rev
WONSIS Self Adhesive Eyelashes 156 Pcs Self Adhesive Eyelash Clusters No Glue Needed Invisible 2-Strip Tape - Longer Lasting No Sticky Residue Pre Glued Eyelashes (Volume-Mixed)
WONSIS$13.601,614 rev
Kiss MLBB False Eyelashes My Lash But Better Bare Affair 4 Pairs 12mm Lightweight Stylish Wispy Everyday Wear Strip Lashes Superfine Band Technology Reusable Eyelashes Natural Look
KISS$7.00591 rev
Kiss Impress Falsies Self Adhesive Eyelashes Press On Lashes 12mm-14mm Natural Volume Lashes Black No Glue Needed Invisible Band 36 Lash Clusters & Non-Stick Applicator - Natural
imPRESS$13.996,164 rev
Kiss Impress Falsies Self Adhesive Eyelashes Press On Lashes 12mm-14mm Glam Volume Lashes Black No Glue Needed Invisible Band 36 Lash Clusters & Non-Stick Applicator - Voluminous
imPRESS$13.884,474 rev
Trending
90-day click momentumWONSIS Self Adhesive Eyelashes 156 Pcs Self Adhesive Eyelash Clusters No Glue Needed Invisible 2-Strip Tape - Longer Lasting No Sticky Residue Pre Glued Eyelashes (Volume-Mixed)
WONSIS$13.604.2★
Onlyall Natural Lashes Wispy Lashes Natural Look False Eyelashes Soft Fluffy Fake Eyelashes 7 Pairs D1 Natural (6-13MM)
Onlyall$8.394.4★
Onlyall Short Natural Eyelashes Natural Fake Lashes Clear Band Lashes False Eyelashes Wispy Lashes Natural Eyelashes 12mm Lashes H24
Onlyall$8.154.3★
Kiss Lash Couture Matte Velvet False Eyelashes 1 Pair 16mm Blackest Black Plush Faux Mink Eyelashes 3D Volume Strip Lashes Exclusive Knot-Free Ultra-Thin Band Reusable Comfortable Lashes
KISS$6.814.6★
Kiss So Wispy False Eyelashes Pompadour 16mm Includes 5 Pairs Of Lashes Easy to Apply Reusable Lash Clusters
KISS$9.244.6★
What buyers say about under lash false eyelashes
What buyers praise and complain about, mined from review topics.What buyers love
“My most perfect fake eyelash”
“Easy to use”
“the cluster quality is excellent”
“a handy applicator”
“Sticks well”
“Worth the buy”
“They are very pretty”
“Lightweight and easy to apply”
“Love the fit”
“they stayed all day”
What buyers complain about
“Doesn't stick well”
“The WORST eyelashes I have EVER gotten”
“Either that or the quality is inconsistent”
“they are short”
“Not as advertised”
“not at all natural”
“The band is slightly thicker then i prefer”
“very difficult to use”
“Fell apart as soon as I picked one up”
“it's very expensive”
Top return reasons
Common questions
- Is under lash false eyelashes profitable to sell on Amazon United States?
- The niche generates $293K/yr across 16 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the under lash false eyelashes niche?
- 5 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in under lash false eyelashes?
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Quality-Overall. The return rate is 1.3%.
- When does demand for under lash false eyelashes peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the under lash false eyelashes niche?
- Listings span $6.45–$26.44; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 4,330 reviews — the moat a new listing must climb.