Under Eye Puff
FailThe top 5 products take 100% of clicks, so Under Eye Puff is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $194K/yr209K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 17 sellers
Flapen Score
Under Eye Puff against its category
The dotted line is the Beauty & Personal Care average. Past it, Under Eye Puff is stronger. Inside it, weaker.
Market
The Under Eye Puff market on Amazon at a glance
Shoppers on Amazon United States searched for Under Eye Puff 209K times last year and spent an estimated $194K. One brand takes every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $194Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- airspun loose face powder83K searches a year
02 · Price
A sale here is worth $7.93.
Listings sell for $7.93 on average, from $6.51 to $11.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 8,000 to 10,000 of them. At $7.93 that is $63K to $79K a year per listing.
- Average price
- $7.93under the $15 to $100 sweet spot
- Price range
- $6.51–$11.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $63K–$79K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Face. It carries 9,680 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Face
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 9,680per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Under Eye Puff products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Under Eye Puff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Under Eye Puff search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- airspun loose face powder83K/yr
- airspun powder21K/yr
- coty airspun loose face powder37K/yr
- airspun39K/yr
- air spun loose setting powder9K/yr
- coty airspun loose face powder translucent4K/yr
- airspun translucent setting powder7K/yr
- coty airspun3K/yr
- air spun3K/yr
- airspun setting powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Under Eye Puff
We read the reviews and the return reasons for every product selling here.
“Scent is way too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under Eye Puff questions
Answered from the same tracked data.









