under eye puff
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$194K$194K/yr · 209K searches
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,679.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.93avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.51–$11.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, under eye puff is a $194K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
under eye puff market data
- Units sold / yr
- 25K–30K
- avg 8,000–10,000/product
- Revenue / yr
- $198K–$238K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Airspun100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top under eye puff search terms
- airspun loose face powder83K/yr
- airspun powder21K/yr
- coty airspun loose face powder37K/yr
- airspun39K/yr
- air spun loose setting powder9K/yr
- coty airspun loose face powder translucent4K/yr
- airspun translucent setting powder7K/yr
- coty airspun3K/yr
- air spun3K/yr
- airspun setting powder3K/yr
Top under eye puff products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Translucent
Airspun$6.694.6★11,679 rev
Airspun Coty Loose Face Powder Translucent Extra Coverage 0.35g
Airspun$6.664.6★3,681 rev
Airspun Loose Powder Translucent Extra Coverage 2pk
Airspun$11.874.6★11,679 rev
Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Honey Beige
Airspun$6.514.6★11,679 rev
Newest
by launch dateAirspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Translucent
Airspun$6.6911,679 rev
Airspun Coty Loose Face Powder Translucent Extra Coverage 0.35g
Airspun$6.663,681 rev
Airspun Loose Powder Translucent Extra Coverage 2pk
Airspun$11.8711,679 rev
Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Honey Beige
Airspun$6.5111,679 rev
Trending
90-day click momentumAirspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Honey Beige
Airspun$6.514.6★
Airspun Coty Loose Face Powder Translucent Extra Coverage 0.35g
Airspun$6.664.6★
Airspun Loose Setting Powder Talc-Free Pore Minimizer Oil Absorbing Face Powder - Translucent
Airspun$6.694.6★
Airspun Loose Powder Translucent Extra Coverage 2pk
Airspun$11.874.6★
What buyers say about under eye puff
What buyers praise and complain about, mined from review topics.What buyers love
“Pleasant smelling”
“well-made”
“Its very affordable”
“Goes on smoothly”
“smooths the skin nicely”
“It also lasts all day”
“Good coverage”
“this works well”
“it works just as described”
“keeps my face from being shiny”
What buyers complain about
“Scent is way too strong”
“Super pale”
“Cheap and doesn't help with shine”
“And I think its setting off my allergies”
“Terrible and cakey”
“Not for medium colored skin”
“Can't use”
“do not use for full face powder because it leaves your face feeling very dry”
“Why arent the ingredients listed”
“Some of the product was all over the box”
Top return reasons
Common questions
- Is under eye puff profitable to sell on Amazon United States?
- The niche generates $194K/yr across 4 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the under eye puff niche?
- 1 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in under eye puff?
- Top complaints mined from reviews: Smell, Color, Quality-Overall. The return rate is 0.4%.
- When does demand for under eye puff peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the under eye puff niche?
- Listings span $6.51–$11.87; the average listing price is $7.93 (sweet spot $15–$100). The average incumbent carries 9,680 reviews — the moat a new listing must climb.