Under Eye Primer

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

3.7%

Market size, estimated

$83Ka year

Peak month

October2.5× the quietest month

Top search term

essence foundation stick100K searches a year

Listings sell for $10.85 on average, from $4.39 to $22.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.85 that is $1K to $3K a year per listing.

Average price

$10.85under the $15 to $100 sweet spot

Price range

$4.39–$22.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #204 within Eyes. It carries 8,126 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#204in Eyes

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

8,126per listing

Listings tracked

20

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months