Is under eye powder brush profitable to sell on Amazon United States?

The niche generates $56K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (32/100).

How competitive is the under eye powder brush niche?

5 brands and 43 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in under eye powder brush?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 1.0%.

What does it cost to enter the under eye powder brush niche?

Listings span $4.02–$20.20; the average listing price is $8.98 (sweet spot $15–$100). The average incumbent carries 6,165 reviews — the moat a new listing must climb.

under eye powder brush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.02–$20.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$8.98

avg listing price — sweet spot $15–$100

Review moat

Bad6,165.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$56K

$56K/yr · 69K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, under eye powder brush is a $56K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

under eye powder brush market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $45K–$54K; units × avg price
Conversion rate: 9.0%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Real Techniques89%
Bueart Design4%
ALBEAUT3%
e.l.f.2%
TEOYALL2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 11 weeks — -8.7% search growth over the last 90 days.

Open Trend

Top under eye powder brush search terms

real techniques concealer brush31K/yr -9.4%6.9% conv.
real techniques setting brush13K/yr -4.8%12.8% conv.
under eye powder brush7K/yr -6.0%7.1% conv.
concealer brush real techniques5K/yr +5.7%6.1% conv.
under eye setting powder brush4K/yr -11.6%5.1% conv.
real technique concealer brush3K/yr +3.9%5.6% conv.
real techniques 4023K/yr -1.4%6.1% conv.
real techniques 402 brush3K/yr -46.3%5.5% conv.

All search terms

Top under eye powder brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Real Techniques Setting Brush With Ultra Plush Custom Cut Synthetic Bristles and Extended Aluminum Ferrules to Build Coverage

Real Techniques$7.384.8★11,165 rev

Real Techniques Brightening Concealer Makeup Brush Viral Kitten Paw Brush Conceals Under Eyes & Imperfections Cover Dark Circles For Brightener & Concealer RT 242 Brush Cruelty-Free 1 Count

Real Techniques$5.304.4★6,086 rev

Real Techniques Expert Concealer Brush Conceal Under Eyes & Cover Blemishes Makeup Brush For Blending Liquid & Cream Concealer Brighten Dark Circles Cruelty-Free Soft Bristles 1 Count

Real Techniques$6.534.6★8,107 rev

Real Techniques Spot Concealer Brush Precision Makeup Brush for Targeted Coverage of Blemishes Redness & Detail Areas for Liquid & Cream Concealer UltraPlush Bristles Cruelty-Free 1 Count

Real Techniques$7.204.5★93 rev

Bueart Design PRO Under-Eye Powder Makeup Brush 79 with Premium Hair Precision Makeup Tool for Under-Eye Highlighting Contouring & Blending Compatible with Powders Creams & Liquids

Bueart Design$6.894.9★71 rev

Newest

by launch date

Real Techniques Spot Concealer Brush Precision Makeup Brush for Targeted Coverage of Blemishes Redness & Detail Areas for Liquid & Cream Concealer UltraPlush Bristles Cruelty-Free 1 Count

Real Techniques$7.2093 rev

6mo ago

e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots For An Airbrushed Finish With A Precision Tip Synthetic Vegan & Cruelty-Free

e.l.f.$6.02664 rev

6mo ago

Real Techniques 6 Piece Big Blends Energy Brush + Dual-Sided Puff Kit Face Makeup Brush & Puff Set for Foundation Concealer Powder & Blush Travel Friendly Cruelty-Free & Vegan

Real Techniques$20.20368 rev

9mo ago

Bueart Design PRO Under-Eye Powder Makeup Brush 79 with Premium Hair Precision Makeup Tool for Under-Eye Highlighting Contouring & Blending Compatible with Powders Creams & Liquids

Bueart Design$6.8971 rev

11mo ago

TEOYALL Highlighter Brush Small Plush Fluflly Synthetic Bristles Tapered Under Eye Setting Brush for Bronzer Cheek with Loose Powder

TEOYALL$4.022,261 rev

1y ago

What buyers say about under eye powder brush

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality22%

“Soft bristles”

Soft Feel17%

“Its soft”

Quality-Overall16%

“seem well made”

Value For Money10%

“Good deal”

Size-Overall4%

“they are the perfect size”

Ease Of Cleaning3%

“it cleans up beautifully with soap”

Ease Of Use3%

“blend with ease”

Ease Of Application2%

“Applies well”

Durability2%

“they are very durable”

Advertised Vs Actual Product2%

“the item looks as pictured”

What buyers complain about

Size-Overall15%

“Short one”

Quality-Overall9%

“Perhaps the quality is not consistent because I found it had sharp bristles which scratched my undereyes”

Hard Feel6%

“They are awkwardly stiff”

Advertised Vs Actual Product5%

“Misleading pictures”

Durability4%

“it's falling apart”

Skin Health3%

“Cuts skin”

Brush Quality3%

“Brushes dont work for what I needed them for”

Product Condition3%

“except for one of the brushes seems to have been used”

Adhesion/Stickiness2%

“getting stuck in the product”

Comfort-Overall2%

“pokey and uncomfortable”

Top return reasons

Size-Overall41%

Quality-Overall9%

Advertised Vs Actual Product8%

Functionality-Overall7%

Brush Quality6%

Product Condition4%

Value For Money4%

Hard Feel4%

Defective Material/Parts3%

Shape/Style3%

Common questions

Is under eye powder brush profitable to sell on Amazon United States?: The niche generates $56K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (32/100).
How competitive is the under eye powder brush niche?: 5 brands and 43 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in under eye powder brush?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 1.0%.
What does it cost to enter the under eye powder brush niche?: Listings span $4.02–$20.20; the average listing price is $8.98 (sweet spot $15–$100). The average incumbent carries 6,165 reviews — the moat a new listing must climb.