Skip to content

Under Eye Color Corrector for Dark Circles

Fail

Demand is soft, at -28.8% this quarter, so Under Eye Color Corrector for Dark Circles is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$49K/yr77K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
50%top-5 click share · 14 brands · 113 sellers

Flapen Score

Under Eye Color Corrector for Dark Circles against its category

The dotted line is the Beauty & Personal Care average. Past it, Under Eye Color Corrector for Dark Circles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under Eye Color Corrector for Dark Circles market on Amazon at a glance

Shoppers on Amazon United States searched for Under Eye Color Corrector for Dark Circles 77K times last year and spent an estimated $49K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
5.0%
Market size, estimated
$49Ka year
Peak month
January1.9× the quietest month
Top search term
under eye color corrector for dark circles19K searches a year

02 · Price

A sale here is worth $12.73.

Listings sell for $12.73 on average, from $4.77 to $41.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.73 that is $0 to $1K a year per listing.

Average price
$12.73under the $15 to $100 sweet spot
Price range
$4.77–$41.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #15 within Eyes. It carries 20,127 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#15in Eyes
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
20,127per listing
Listings tracked
35

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Under Eye Color Corrector for Dark Circles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

113

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 87%

Open market

11%

  • e.l.f.66%
  • Catrice Cosmetics8%
  • MAYBELLINE7%
  • tarte3%
  • Elizabeth Mott3%
  • Bobbi Brown2%
  • Open — no brand owns it (8 brands, 11%)

Demand

Under Eye Color Corrector for Dark Circles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Under Eye Color Corrector for Dark Circles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • under eye color corrector for dark circles19K/yr
  • elf concealer under eye31K/yr
  • eye color corrector10K/yr
  • elf under eye concealer10K/yr
  • elf eye concealer3K/yr
  • eye color corrector for dark circles3K/yr
  • best under eye color corrector1K/yr

Reviews and returns

What reviews say buyers love and hate about Under Eye Color Corrector for Dark Circles

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Coverage”
12%of negative reviews mention “Color”
1.1%of orders come back
“Color was off”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Under Eye Color Corrector for Dark Circles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data