Under Eye Color Corrector for Dark Circles
FailDemand is soft, at -28.8% this quarter, so Under Eye Color Corrector for Dark Circles is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $49K/yr77K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 113 sellers
Flapen Score
Under Eye Color Corrector for Dark Circles against its category
The dotted line is the Beauty & Personal Care average. Past it, Under Eye Color Corrector for Dark Circles is stronger. Inside it, weaker.
Market
The Under Eye Color Corrector for Dark Circles market on Amazon at a glance
Shoppers on Amazon United States searched for Under Eye Color Corrector for Dark Circles 77K times last year and spent an estimated $49K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $49Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- under eye color corrector for dark circles19K searches a year
02 · Price
A sale here is worth $12.73.
Listings sell for $12.73 on average, from $4.77 to $41.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.73 that is $0 to $1K a year per listing.
- Average price
- $12.73under the $15 to $100 sweet spot
- Price range
- $4.77–$41.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #15 within Eyes. It carries 20,127 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #15in Eyes
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 20,127per listing
- Listings tracked
- 35
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Under Eye Color Corrector for Dark Circles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
113
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
11%
- Brand 166%
- Brand 28%
- Brand 37%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (8 brands, 11%)
Demand
Under Eye Color Corrector for Dark Circles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Under Eye Color Corrector for Dark Circles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- under eye color corrector for dark circles19K/yr
- elf concealer under eye31K/yr
- eye color corrector10K/yr
- elf under eye concealer10K/yr
- elf eye concealer3K/yr
- eye color corrector for dark circles3K/yr
- best under eye color corrector1K/yr
Reviews and returns
What reviews say buyers love and hate about Under Eye Color Corrector for Dark Circles
We read the reviews and the return reasons for every product selling here.
“Color was off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under Eye Color Corrector for Dark Circles questions
Answered from the same tracked data.









