under eye caffeine serum
Skip itSoft demand (-82.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$44.86avg listing price — sweet spot $15–$100
Price range
Incredible$25.52–$53.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$242K$242K/yr · 50K searches
Review moat
Okay3,344.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-82.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, under eye caffeine serum is a $242K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Apr. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
under eye caffeine serum market data
- Units sold / yr
- 2K–3K
- avg 500–750/product
- Revenue / yr
- $90K–$112K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #725
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Il Makiage68%
- Generic28%
- Olay4%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -82.3% search growth over the last 90 days.Peak months: Jan, Feb, Apr · busiest ÷ quietest = 8.7×
Top under eye caffeine serum search terms
- il makiage eye cream16K/yr
- ilmakiage eye cream3K/yr
- il makiage power up eye cream7K/yr
- il makiage under eye dark circle4K/yr
- power up eye cream il makiage4K/yr
- il makiage eye cream for dark circle4K/yr
- il makiage eye2K/yr
- il makiage eye brightener4K/yr
- ilmakiage eye cream dark circles2K/yr
- ilmakiage power up eye cream2K/yr
Top under eye caffeine serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Il Makiage Power Up Eye Cream Anti-Aging Brightness Boosting Eye Treatment Niacinamide + Vitamin C + Caffeine 15ml
Il Makiage$53.103.9★213 rev
il makiage POWER UP EYE CREAM 15 ml ANTI-AGING BRIGHTNESS BOOSTING EYE TREATMENT
Generic$49.034.2★44 rev
Olay Eyes Ultimate Eye Cream for Dark Circles Wrinkles and Puffiness 13 ml (0.4 fl. oz.)
Olay$25.524.3★13,099 rev
IL MAKIAGE Power Up Eye Cream Anti-Aging Brightness Boosting Eye Treatment Niacinamide + Vitamin C + Caffeine 15ml
Generic$51.773.3★21 rev
Newest
by launch dateIl Makiage Power Up Eye Cream Anti-Aging Brightness Boosting Eye Treatment Niacinamide + Vitamin C + Caffeine 15ml
Il Makiage$53.10213 rev
IL MAKIAGE Power Up Eye Cream Anti-Aging Brightness Boosting Eye Treatment Niacinamide + Vitamin C + Caffeine 15ml
Generic$51.7721 rev
il makiage POWER UP EYE CREAM 15 ml ANTI-AGING BRIGHTNESS BOOSTING EYE TREATMENT
Generic$49.0344 rev
Olay Eyes Ultimate Eye Cream for Dark Circles Wrinkles and Puffiness 13 ml (0.4 fl. oz.)
Olay$25.5213,099 rev
Trending
90-day click momentumOlay Eyes Ultimate Eye Cream for Dark Circles Wrinkles and Puffiness 13 ml (0.4 fl. oz.)
Olay$25.524.3★
il makiage POWER UP EYE CREAM 15 ml ANTI-AGING BRIGHTNESS BOOSTING EYE TREATMENT
Generic$49.034.2★
Il Makiage Power Up Eye Cream Anti-Aging Brightness Boosting Eye Treatment Niacinamide + Vitamin C + Caffeine 15ml
Il Makiage$53.103.9★
IL MAKIAGE Power Up Eye Cream Anti-Aging Brightness Boosting Eye Treatment Niacinamide + Vitamin C + Caffeine 15ml
Generic$51.773.3★
What buyers say about under eye caffeine serum
What buyers praise and complain about, mined from review topics.What buyers love
“totally worth it”
“Great to moisturize face during day”
“Great product”
“Love it works great has smoothed around my eyes in a matter of weeks”
“it works great”
“Smooth and creamy”
“Its lightweight as well”
“Great to moisturize face during day”
“Perfect coverage”
“The product feels good when applied”
What buyers complain about
“the concealer really doesnt work”
“Doesnt feel hydrating”
“The bottle is impossible to open”
“the bottle was too small”
“expensive”
“Its false advertising”
“No difference in the dark circle under my eyes”
“wrinkles appear lighter. no so deep”
“Also, it did not do anything for the discoloration”
“IT WILL BURN YOUR SKIN”
Top return reasons
Common questions
- Is under eye caffeine serum profitable to sell on Amazon United States?
- The niche generates $242K/yr across 4 tracked products. 90-day search growth is -82.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the under eye caffeine serum niche?
- 3 brands and 28 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in under eye caffeine serum?
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Ease Of Use. The return rate is 1.0%.
- When does demand for under eye caffeine serum peak?
- Demand peaks in Jan–Feb–Apr; the busiest month runs 8.7× the quietest.
- What does it cost to enter the under eye caffeine serum niche?
- Listings span $25.52–$53.10; the average listing price is $44.86 (sweet spot $15–$100). The average incumbent carries 3,344 reviews — the moat a new listing must climb.