Umbrella Protector Solar

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +63.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

+63.2%

Conversion, latest week

5.6%

Market size, estimated

$166Ka year

Top search term

eucerin age defense spf 5020K searches a year

Listings sell for $24.07 on average, from $13.36 to $46.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $24.07 that is $18K to $24K a year per listing.

Average price

$24.07inside the $15 to $100 sweet spot

Price range

$13.36–$46.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$18K–$24K

Returns

0.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #2,305 within Sunscreens & Tanning Products. It carries 1,301 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

67%

Out of stock, average day

7.7%

Average rank

#2,305in Sunscreens & Tanning Products

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,301per listing

Listings tracked

9

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months