Ultra Thin Eyeliner
FailThe top 5 brands take 100% of clicks, so Ultra Thin Eyeliner is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $194K/yr148K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 96 sellers
Flapen Score
Ultra Thin Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Ultra Thin Eyeliner is stronger. Inside it, weaker.
Market
The Ultra Thin Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Ultra Thin Eyeliner 148K times last year and spent an estimated $194K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $194Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- soshe beauty34K searches a year
02 · Price
A sale here is worth $18.68.
Listings sell for $18.68 on average, from $7.08 to $28.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $18.68 that is $19K to $23K a year per listing.
- Average price
- $18.68inside the $15 to $100 sweet spot
- Price range
- $7.08–$28.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $19K–$23K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Eyes. It carries 9,270 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #324in Eyes
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 9,270per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Ultra Thin Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SOSHE Beauty - Waterproof Precision Eyeliner | 1.5mm Smudge-Proof Gel Liner| Easy Refills | Cruelty-Free Certified Plastic Negative (Lovesick - Burgundy Brown)
- Price
- $23.17
- Rating
- 4.0/5
- Reviews
- 214
- Age
- 1y ago

SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Copper Spice Warm Terracotta)
- Price
- $27.20
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 1y ago

Maybelline Eyestudio Master Precise All Day Waterproof Liquid Eyeliner Makeup Black 1 Count (Packaging May Vary)
- Price
- $7.08
- Rating
- 4.4/5
- Reviews
- 35,759
- Age
- 7y ago

Maybelline Master Precise Skinny Gel Eyeliner Pencil Defining Black 1 Count
- Price
- $8.35
- Rating
- 4.5/5
- Reviews
- 6,122
- Age
- 10y ago

SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Speakeasy Dusty Mauve)
- Price
- $26.85
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 1y ago
Trending
estimated 90-day click momentum
SOSHE Blurring Pillow Blush - Cream to Powder Natural Finish - Refillable Compact Clean Cream Blush for Cheeks - Lightweight Blush Makeup Soft Focus-Safe for Sensitive Skin- Buildable - (Bare Muse)
- Price
- $27.47
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 7mo ago

wernies No Show Socks Women Low Socks Non Slip Flat Boat Line 4/8 Pairs
- Price
- $15.59
- Rating
- 4.5/5
- Reviews
- 89,555
- Age
- 6y ago

SOSHE Precision Sculpting Stick Cream Contour Stick- Satin Finish Contour Makeup- Three-Angle Tip for Cheek Jaw and Nose Multi Use - Blendable - Vegan - Refillable - (Linen - Light)
- Price
- $25.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

SOSHE Beauty - Ceramide Refillable Lip Silk | Sheer Hydrating Silky Buildable Lipstick | Ceramides Vitamin E Shea Butter | Cruelty-Free Certified Plastic Negative (Speakeasy - Dusty Mauve)
- Price
- $28.58
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 1y ago

SOSHE Beauty - Waterproof Precision Eyeliner Refill | 1.5mm Smudge-Proof Gel Liner | Cruelty-Free Certified Plastic Negative (Lovesick - Burgundy Brown REFILL)
- Price
- $16.54
- Rating
- 4.0/5
- Reviews
- 214
- Age
- 1y ago
Newest
by launch date
SOSHE Precision Sculpting Stick Cream Contour Stick- Satin Finish Contour Makeup- Three-Angle Tip for Cheek Jaw and Nose Multi Use - Blendable - Vegan - Refillable - (Linen - Light)
- Price
- $25.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

SOSHE Blurring Pillow Blush - Cream to Powder Natural Finish - Refillable Compact Clean Cream Blush for Cheeks - Lightweight Blush Makeup Soft Focus-Safe for Sensitive Skin- Buildable - (Bare Muse)
- Price
- $27.47
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 7mo ago

SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Copper Spice Warm Terracotta)
- Price
- $27.20
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 1y ago

SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Speakeasy Dusty Mauve)
- Price
- $26.85
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 1y ago

SOSHE Beauty - Blurring Pillow Blush | Featherlight Cushiony Cream to Powder Formula | Squalane Cucumber Seed Extract Ashwagandha Root | Vegan Clean Cruelty-Free (Rosy Rest Dusty Pink)
- Price
- $26.65
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
96
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- SOSHE66%
- MAYBELLINE21%
- REVLON10%
- wernies2%
Demand
Ultra Thin Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7×
Search terms
Top Ultra Thin Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soshe beauty34K/yr
- soshe eyeliner31K/yr
- maybelline master precise eyeliner22K/yr
- soshe14K/yr
- micro eyeliner19K/yr
- maybelline skinny eyeliner6K/yr
- revlon micro eyeliner6K/yr
- micro eyeliner pencil5K/yr
- revlon colorstay micro eyeliner3K/yr
- master precise eyeliner2K/yr
Reviews and returns
What reviews say buyers love and hate about Ultra Thin Eyeliner
We read the reviews and the return reasons for every product selling here.
“Broke right off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ultra Thin Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









