Ulta Mascara

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

+11.1%

Conversion, latest week

6.4%

Market size, estimated

$80Ka year

Peak month

July2.3× the quietest month

Top search term

pink mascara78K searches a year

Listings sell for $8.88 on average, from $4.51 to $27.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $8.88 that is $4K to $7K a year per listing.

Average price

$8.88under the $15 to $100 sweet spot

Price range

$4.51–$27.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$4K–$7K

Returns

0.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #111 within Eyes. It carries 33,203 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#111in Eyes

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

33,203per listing

Listings tracked

15

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months