Ulta Makeup

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

-31.6%

Conversion, latest week

1.3%

Market size, estimated

$29Ka year

Peak month

December8.8× the quietest month

Top search term

ulta makeup25K searches a year

Listings sell for $21.94 on average, from $3.39 to $53.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.94 that is $0 to $2K a year per listing.

Average price

$21.94inside the $15 to $100 sweet spot

Price range

$3.39–$53.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #290 within Makeup Sets. It carries 21,684 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#290in Makeup Sets

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

21,684per listing

Listings tracked

42

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months