Ulta Beauty

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

252K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

1.1%

Market size, estimated

$78Ka year

Top search term

ulta beauty184K searches a year

Listings sell for $27.67 on average, from $4.67 to $73.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.67 that is $3K to $7K a year per listing.

Average price

$27.67inside the $15 to $100 sweet spot

Price range

$4.67–$73.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #342 within Makeup Brushes & Tools. It carries 38,987 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#342in Makeup Brushes & Tools

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

38,987per listing

Listings tracked

20

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

57 months