typology tinted serum
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.57avg listing price — sweet spot $15–$100
Price range
Great$5.54–$67.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$184K$184K/yr · 143K searches
Review moat
Bad7,465.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, typology tinted serum is a $184K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
typology tinted serum market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $153K–$205K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
118
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- e.l.f.45%
- Typology30%
- Clinique18%
- BAISEN DIARY5%
- wyihg2%
- MAYBELLINE1%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -13.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×
Top typology tinted serum search terms
- typology lip oil39K/yr
- elf hydrating core lip shine29K/yr
- black honey dupe13K/yr
- clinique black honey blush7K/yr
- black honey blush8K/yr
- honey lipstick8K/yr
- typology lip5K/yr
- elf lip shine5K/yr
- typology tinted lip oil4K/yr
- baisen diary honey lipstick tinted lip balm4K/yr
Top typology tinted serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E Tinted Lip Balm for A Smooth Glossy Finish & Long-Lasting Moisture Ecstatic Deep Berry
e.l.f.$7.674.3★15,704 rev
Clinique Cheek Pop Blush | Long Lasting Buildable + Vibrant Yet Natural-Looking Color Black Honey Pop 0.12 Ounce
Clinique$29.194.6★1,027 rev
Typology Tinted Lip Oil - Black Cherry & Complimentary Premium Korean BlueBerry Sheet Masque
Typology$54.994.4★29 rev
Typology Tinted Lip Oil - Shade 2 Powder Pink
Typology$54.943.9★35 rev
Clinique Pop Lip + Cheek Tinted Oil in Black Honey | Conditions Lips + Gives Cheeks a Natural Dewy Flush
Clinique$22.654.4★899 rev
Newest
by launch date
Typology T40 Tomato Red Lip Oil with 10% Squalane + Vitamin E
Typology$67.211 rev
Typology T40 Glazed Chestnut Lip Oil Moisturizing with 10% Squalane and Vitamin E
Typology$55.284 rev
wyihg Honey Lipstick Tinted Lip Balm Sheer Lightweight Lip Stain for All Skin Tones Moisturizing Nourishing Lipstick for Women All Skin Tones a Hint of Natural Cherry Tint Pack of Black & Pink
wyihg$7.33267 rev
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Acai Glaze (Sheer Black Cherry)
MAYBELLINE$6.796,720 rev
Typology T40 Tinted Lip Oil Squalane 10% + Vitamin E - Sheer Honey
Typology$51.885 rev
Trending
90-day click momentumTypology T40 Tomato Red Lip Oil with 10% Squalane + Vitamin E
Typology$67.211.0★
Typology T40 Glazed Chestnut Lip Oil Moisturizing with 10% Squalane and Vitamin E
Typology$55.285.0★
e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E Tinted Lip Balm for A Smooth Glossy Finish & Long-Lasting Moisture Joyful Pink Rose
e.l.f.$7.644.3★
wyihg Honey Lipstick Tinted Lip Balm Sheer Lightweight Lip Stain for All Skin Tones Moisturizing Nourishing Lipstick for Women All Skin Tones a Hint of Natural Cherry Tint Pack of Black & Pink
wyihg$7.334.2★
Clinique Cheek Pop Blush | Long Lasting Buildable + Vibrant Yet Natural-Looking Color Black Honey Pop 0.12 Ounce
Clinique$29.194.6★
What buyers say about typology tinted serum
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“Super hydrating”
“Buttery soft”
“Great value”
“The quality is silky, smooth and I never go anywhere without it”
“Love the texture”
“feels nice when applied”
“Beautiful lasting shine”
“It doesn't smell like anything so that's amazing”
“Just What I Wanted”
What buyers complain about
“Too dark”
“Breaks off easily”
“Bad smell”
“No hydration”
“Not worth the price”
“Pricey for quality”
“Not like the pictures at all”
“Small tube”
“Mine came already used”
“Sticky”
Top return reasons
Common questions
- Is typology tinted serum profitable to sell on Amazon United States?
- The niche generates $184K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the typology tinted serum niche?
- 6 brands and 118 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in typology tinted serum?
- Top complaints mined from reviews: Color, Durability, Smell. The return rate is 1.0%.
- When does demand for typology tinted serum peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the typology tinted serum niche?
- Listings span $5.54–$67.21; the average listing price is $25.57 (sweet spot $15–$100). The average incumbent carries 7,466 reviews — the moat a new listing must climb.