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Typology Tinted Serum

Fail

The top 5 brands take 99% of clicks, so Typology Tinted Serum is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$184K/yr143K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
57%top-5 click share · 6 brands · 118 sellers

Flapen Score

Typology Tinted Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Typology Tinted Serum is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Typology Tinted Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Typology Tinted Serum 143K times last year and spent an estimated $184K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
5.0%
Market size, estimated
$184Ka year
Peak month
December3.2× the quietest month
Top search term
typology lip oil39K searches a year

02 · Price

A sale here is worth $25.57.

Listings sell for $25.57 on average, from $5.54 to $67.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $25.57 that is $6K to $13K a year per listing.

Average price
$25.57inside the $15 to $100 sweet spot
Price range
$5.54–$67.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #376 within Lips. It carries 7,466 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#376in Lips
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
7,466per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Typology Tinted Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

118

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 230%
  • Brand 318%
  • Brand 45%
  • Brand 52%
  • Brand 61%

Demand

Typology Tinted Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Typology Tinted Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • typology lip oil39K/yr
  • elf hydrating core lip shine29K/yr
  • black honey dupe13K/yr
  • clinique black honey blush7K/yr
  • black honey blush8K/yr
  • honey lipstick8K/yr
  • typology lip5K/yr
  • elf lip shine5K/yr
  • typology tinted lip oil4K/yr
  • baisen diary honey lipstick tinted lip balm4K/yr

Reviews and returns

What reviews say buyers love and hate about Typology Tinted Serum

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.0%of orders come back
“Too dark”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Typology Tinted Serum questions

Answered from the same tracked data.