tyla beauty lip plumper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Price range
Great$13.18–$24.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great381.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$115K$115K/yr · 272K searches
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tyla beauty lip plumper is a $115K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Nov. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tyla beauty lip plumper market data
- Units sold / yr
- 10K–13K
- avg 2,000–2,500/product
- Revenue / yr
- $154K–$192K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- VT COSMETICS98%
- Generic2%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — -22.7% search growth over the last 90 days.Peak months: Aug, Sep, Nov · busiest ÷ quietest = 4.0×
Top tyla beauty lip plumper search terms
- vt reedle lip plumper30K/yr
- vt cosmetics lip plumper93K/yr
- vt lip plumper44K/yr
- reedle shot lip plumper55K/yr
- tyla beauty lip plumper45K/yr
- tyla lip plumper5K/yr
- cosnori lip plumper776/yr
Top tyla beauty lip plumper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VTCOSMETICS Reedle Shot Lip Plumper 0.15 oz (4.3 g) Moisturizing Transparent Lip Gloss Fragrance-free Korean Cosmetics (Expert)
VT COSMETICS$16.374.0★1,253 rev
VT COSMETICS Reedle Shot Lip Plumper Hydrating & Volumizing Clear Lip Gloss Microneedling Effect & Hyaluronic Acid for Fuller Smoother Lips 0.15 oz (4.3 g) (Beginner)
VT COSMETICS$13.473.4★388 rev
VT COSMETICS Reedle Shot Lip Plumper Hydrate & Volumize Lip Gloss Smooth Lip Wrinkles Korean Lip Plumper High Shine Lip Enhancer Hyaluronic Acid 0.15 oz. (Crystal (Glitter))
VT COSMETICS$13.433.9★244 rev
VT COSMETICS Reedle Shot Lip Plumper in Usagi Pink Hydrating Plumping Lip Gloss High Shine Finish Infused with Jojoba Oil & Hyaluronic Acid Korean Beauty Makeup 0.15 oz.
VT COSMETICS$13.293.9★244 rev
VT COSMETICS Reedle Shot Lip Plumper in Twinkle & Glitter Hydrating Plumping Lip Gloss High Shine Glitter Finish Infused with Jojoba Oil Korean Beauty Makeup 0.15 oz.
VT COSMETICS$13.313.9★244 rev
Newest
by launch dateVT COSMETICS Reedle Shot Lip Plumper in Usagi Pink Hydrating Plumping Lip Gloss High Shine Finish Infused with Jojoba Oil & Hyaluronic Acid Korean Beauty Makeup 0.15 oz.
VT COSMETICS$13.29244 rev
VT COSMETICS Reedle Shot Lip Plumper in Twinkle & Glitter Hydrating Plumping Lip Gloss High Shine Glitter Finish Infused with Jojoba Oil Korean Beauty Makeup 0.15 oz.
VT COSMETICS$13.31244 rev
VT COSMETICS Reedle Shot Lip Plumper in Rose Berry Hydrating Plumping Lip Gloss High Shine Finish Infused with Jojoba Oil & Hyaluronic Acid Korean Beauty Makeup 0.15 oz.
VT COSMETICS$13.18244 rev
VT COSMETICS Reedle Shot Lip Plumper Hydrate & Volumize Lip Gloss Smooth Lip Wrinkles Korean Lip Plumper High Shine Lip Enhancer Hyaluronic Acid 0.15 oz. (Crystal (Glitter))
VT COSMETICS$13.43244 rev
Extreme Lip Plumping Lipgloss Bold Volumizing Maximum Strength & Instant Tingle with Collagen Hyaluronic Acid and Vitamin E for Soft + Full Lips. (0.7 fl oz) Shade - Crystal Clear
Generic$24.6654 rev
Trending
90-day click momentumVT COSMETICS Reedle Shot Lip Plumper Hydrate & Volumize Lip Gloss Smooth Lip Wrinkles Korean Lip Plumper High Shine Lip Enhancer Hyaluronic Acid 0.15 oz. (Crystal (Glitter))
VT COSMETICS$13.433.9★
VT COSMETICS Reedle Shot Lip Plumper in Rose Berry Hydrating Plumping Lip Gloss High Shine Finish Infused with Jojoba Oil & Hyaluronic Acid Korean Beauty Makeup 0.15 oz.
VT COSMETICS$13.183.9★
VT COSMETICS Reedle Shot Lip Plumper in Usagi Pink Hydrating Plumping Lip Gloss High Shine Finish Infused with Jojoba Oil & Hyaluronic Acid Korean Beauty Makeup 0.15 oz.
VT COSMETICS$13.293.9★
VT COSMETICS Reedle Shot Lip Plumper in Twinkle & Glitter Hydrating Plumping Lip Gloss High Shine Glitter Finish Infused with Jojoba Oil Korean Beauty Makeup 0.15 oz.
VT COSMETICS$13.313.9★
VT COSMETICS Reedle Shot Lip Plumper Hydrating & Volumizing Clear Lip Gloss Microneedling Effect & Hyaluronic Acid for Fuller Smoother Lips 0.15 oz (4.3 g) (Beginner)
VT COSMETICS$13.473.4★
What buyers say about tyla beauty lip plumper
What buyers praise and complain about, mined from review topics.What buyers love
“It is a clear color with some sparkles in it”
“Exactly as advertised”
“overall it just makes them glossy its a nice gloss”
“Great value”
“Glossy, juicy, and smooth — I see why people are obsessed”
“makes my lips look more hydrated”
“Easy Application, softness up lips, kinda plumps”
“It goes on easily”
“its not too sticky”
“no allergic reactions or anything so far so I can't complain”
What buyers complain about
“It does not work right”
“Waste of money”
“VT Lip Plumper has the burn”
“Its kind of mediocre”
“Made my lips itch and burn”
“it is not long lasting”
“makes them sticky”
“False advertisement”
“Didnt like the color”
“The tube is fairly small”
Top return reasons
Common questions
- Is tyla beauty lip plumper profitable to sell on Amazon United States?
- The niche generates $115K/yr across 7 tracked products. 90-day search growth is -22.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the tyla beauty lip plumper niche?
- 2 brands and 7 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tyla beauty lip plumper?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Sensitivity-Overall. The return rate is 2.9%.
- When does demand for tyla beauty lip plumper peak?
- Demand peaks in Aug–Sep–Nov; the busiest month runs 4.0× the quietest.
- What does it cost to enter the tyla beauty lip plumper niche?
- Listings span $13.18–$24.66; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.