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Twist It Up Comb

Maybe

An estimated 1.1% of orders come back. But the top 5 products take 67% of clicks, so Twist It Up Comb is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$304K/yr205K searches / yr
90-day growth
+24.4%search demand this quarter
Competition
67%top-5 click share · 13 brands · 34 sellers

Flapen Score

Twist It Up Comb against its category

The dotted line is the Beauty & Personal Care average. Past it, Twist It Up Comb is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twist It Up Comb market on Amazon at a glance

Shoppers on Amazon United States searched for Twist It Up Comb 205K times last year and spent an estimated $304K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+24.4%
Conversion, latest week
7.3%
Market size, estimated
$304Ka year
Peak month
June1.9× the quietest month
Top search term
racket hair31K searches a year

02 · Price

A sale here is worth $20.25.

Listings sell for $20.25 on average, from $4.09 to $135.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $20.25 that is $15K to $20K a year per listing.

Average price
$20.25inside the $15 to $100 sweet spot
Price range
$4.09–$135.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #424 within Hair Brushes. It carries 2,609 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#424in Hair Brushes
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,609per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Twist It Up Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

34

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Brand 130%
  • Brand 222%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Twist It Up Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Twist It Up Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • racket hair31K/yr
  • hair racket38K/yr
  • twist comb33K/yr
  • twist it up comb21K/yr
  • freeform racket12K/yr
  • twist racket7K/yr
  • racket for hair7K/yr
  • twist comb for black hair7K/yr
  • racket sponge14K/yr
  • twist it up6K/yr

Reviews and returns

What reviews say buyers love and hate about Twist It Up Comb

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.1%of orders come back
“the tiny comb is too tiny”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Twist It Up Comb questions

Answered from the same tracked data.