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Twist Gel

Fail

The top 5 brands take 95% of clicks, so Twist Gel is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$141K/yr241K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
45%top-5 click share · 10 brands · 509 sellers

Flapen Score

Twist Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Twist Gel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twist Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Twist Gel 241K times last year and spent an estimated $141K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
4.7%
Market size, estimated
$141Ka year
Peak month
May1.6× the quietest month
Top search term
camille rose almond jai twisting butter28K searches a year

02 · Price

A sale here is worth $12.52.

Listings sell for $12.52 on average, from $4.51 to $30.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.52 that is $1K to $3K a year per listing.

Average price
$12.52under the $15 to $100 sweet spot
Price range
$4.51–$30.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #562 within Creams & Lotions. It carries 4,759 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
5.3%
Average rank
#562in Creams & Lotions
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,759per listing
Listings tracked
34

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Twist Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

509

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

3%

  • Brand 138%
  • Brand 230%
  • Brand 323%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Twist Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Twist Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camille rose almond jai twisting butter28K/yr
  • cantu gel39K/yr
  • creme of nature pure honey36K/yr
  • camille rose twisting butter16K/yr
  • twisting cream14K/yr
  • cantu hair gel13K/yr
  • camille rose almond jai12K/yr
  • twist cream9K/yr
  • twisting butter9K/yr
  • cream of nature pure honey11K/yr

Reviews and returns

What reviews say buyers love and hate about Twist Gel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
8%of negative reviews mention “Hair Related”
0.6%of orders come back
“Didnt work well on my hair”
A buyer, on “Hair Related”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Twist Gel questions

Answered from the same tracked data.