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Twilight Woods Bath and Body Works

Fail

Shoppers spend an estimated $43K a year here, so Twilight Woods Bath and Body Works is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$43K/yr93K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
57%top-5 click share · 13 brands · 100 sellers

Flapen Score

Twilight Woods Bath and Body Works against its category

The dotted line is the Beauty & Personal Care average. Past it, Twilight Woods Bath and Body Works is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twilight Woods Bath and Body Works market on Amazon at a glance

Shoppers on Amazon United States searched for Twilight Woods Bath and Body Works 93K times last year and spent an estimated $43K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
1.6%
Market size, estimated
$43Ka year
Peak month
December2.3× the quietest month
Top search term
twilight perfume18K searches a year

02 · Price

A sale here is worth $29.04.

Listings sell for $29.04 on average, from $4.83 to $90.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.04 that is $0 to $3K a year per listing.

Average price
$29.04inside the $15 to $100 sweet spot
Price range
$4.83–$90.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #1,543 within Women's. It carries 2,685 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
45%
Out of stock, average day
23.3%
Average rank
#1,543in Women's
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,685per listing
Listings tracked
22

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Twilight Woods Bath and Body Works products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

100

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

11%

  • Brand 132%
  • Brand 219%
  • Brand 313%
  • Brand 412%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (7 brands, 11%)

Demand

Twilight Woods Bath and Body Works search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Twilight Woods Bath and Body Works search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twilight perfume18K/yr
  • twilight woods bath and body works33K/yr
  • twilight woods15K/yr
  • twilight woods body spray8K/yr
  • twilight mist body fantasies5K/yr
  • bath and body works twilight woods6K/yr
  • twilight woods lotion6K/yr
  • twilight woods perfume4K/yr

Reviews and returns

What reviews say buyers love and hate about Twilight Woods Bath and Body Works

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“No Scent”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Twilight Woods Bath and Body Works questions

Answered from the same tracked data.